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5 tips to success in your SEO in China
16Apr

5 tips to success in your SEO in China

5 tips to success in your SEO in China SEO in China has become part of any decent digital marketing strategy these past few years to improve your brand awareness, as well as your e-reputation. In a country where there is a 45% internet penetration rate and where trust is everything, there is little room […]

Online research: How to sell on Wechat?
28Feb

Online research: How to sell on Wechat?

Online research: How to sell on Wechat? The market of e-commerce has been rapidly developing for the past few years in China. WeChat, an app enabling people to communicate via quick messages, has recently added a new option allowing businesses to sell their products. Every year, the number of mobile phone users is rocketing. 25% […]

24Nov

Consumer panel China

How will Daxue Consulting’s Consumer Panel in China expand your Chinese consumer understanding? Daxue Consulting has been managing consumer panels on China’s market for many years, covering most first-tier to third-tier cities and providing in-depth and reliable data for our clients. Our consumer panel in China includes segmentation by: job social class gender geographic areas […]

How to sell wine to Chinese consumers?
02Sep

How to sell wine to Chinese consumers?

How to sell wine to Chinese consumers? In 2013, on a per capital basis, China became the biggest consumer of red wine, overtaking France and Italy succinctly. However, although there is a growing demand, selling wine has become a real challenge, and adequate knowledge of Chinese typical habits and perception on the wine have been […]

19Jul

Our Team – Shanghai

David Matthieu President and founder Matthieu was educated at ESSEC Business School, where he first encountered the ideas behind Daxue’s innovative model, and it was at the prestigious Peking University that he found a way to apply them to China. With great experience in finance and consulting, he has provided services in China to over […]

14May

MYSIMAX, the gateway to high-tech in Africa

Mysimax is the symbol of valuable China efforts in Africa In 2009 the Chinese government announced the establishment of “a special loan for small and medium-sized African businesses” that offered $1,200 million to support the development of “agriculture, forestry, animal husbandry, fishing, processing and manufacturing, trade and logistics, and other industries closely associated with people’s […]

Pet food industry in China
09May

Pet food industry in China

Pet food industry in China all set to boom China is the next big thing happening in the global economy with all the developed economies, shifting their focus on the Asian major. Without posing any exception, the pet food industry in China market is also set on a growth track with increasing awareness about ready-to-eat […]

China Social network services
08May

China Social network services

Overview of social network services in China According to China Internet Network Information Center statistic report, the most popular China social network services in 2013 are QQ and Weibo (sina and Tecent). Weibo and instant message as new SNS applications have taken large part of SNS market. Although there was an obvious decease in the […]

Coca-Cola in China, development and competition with Pepsi
09Apr

Coca-Cola in China, development and competition with Pepsi

Marketing Strategy of Coca Cola in China Coca Cola, as the world’s largest beverage company, has a history of over 110 years. The brand opened its first bottling plant in China in 1927 in Tianjin and Shanghai. It continued its development in the Middle Kingdom until Shanghai became, by 1948, the first market, beside the […]

Bestseller in China
03Apr

Bestseller in China

Overview of Bestseller in China Bestseller Fashion Group (Tianjin) Co Ltd, is a family-owned company established in Denmark in 1975. Up to 2011, Bestseller has enlarged its sales network to cover more than 300 cities in China. The company is engaged in the design and sale of both men’s and women’s clothing in China, under four mega […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
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