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Podcast transcript #11: fashion retail industry in China, dos and don’ts
17May

Podcast transcript #11: fashion retail industry in China, dos and don’ts

Find here the full transcript of China paradigm episode 11. Learn more about Stephane Torck’s story in China and find all the details and additional links below. BECOME AN EXPERT OF CHINA’S FASHION RETAIL BY LISTENING TO THIS PODCAST Matthieu David: Hello, everyone and welcome to this episode of our China podcast, China paradigm, where we […]

Podcast transcript #10: how technology can improve customer experience in the Chinese health care industry
16May

Podcast transcript #10: how technology can improve customer experience in the Chinese health care industry

Find here the full transcript of China paradigm episode 10. Learn more about Sebastien Gaudin’s story in China and find all the details and additional links below. BECOME AN EXPERT OF CHINA’S HEALTHCARE INDUSTRY BY LISTENING TO THIS PODCAST Matthieu David: Hi, everyone. Today, I’m with Sebastien Gaudin in this new episode of China Paradigm, our […]

Podcast transcript #3: How to build and run a SaaS product in China
05May

Podcast transcript #3: How to build and run a SaaS product in China

Find here the full transcript of China paradigm episode 3. Learn more about Thomas Morisset’s story in China and find all the details and additional links below. BECOME AN EXPERT OF SAAS IN CHINA BY LISTENING TO THIS PODCAST Matthieu David: Hi everyone, I’m welcoming Thomas Morisset, actually a longtime friend of mine, as well […]

Podcast transcript #2: How to reach 6 million USD sales without initial investment in the real estate industry in China
05May

Podcast transcript #2: How to reach 6 million USD sales without initial investment in the real estate industry in China

Find here the full transcript of China paradigm episode 2. Learn more about J.X Paulin’s story in China and find all the details and additional links below. BECOME AN EXPERT IN THE REAL ESTATE INDUSTRY IN CHINA BY LISTENING TO THIS PODCAST Matthieu David: Hi Everyone, I’m Matthieu David, and I’m running this China marketing […]

Podcast transcript #1: How to switch from an agency to SaaS model in China
05May

Podcast transcript #1: How to switch from an agency to SaaS model in China

Find here the full transcript of China paradigm episode 1. Learn more about Thomas Graziani’s story in China and find all the details and additional links below. BECOME A WECHAT EXPERT BY LISTENING TO THE PODCAST Matthieu David: Hi everyone. I’m interviewing today Thomas Graziani, founder of WalkTheChat, and I am happy to interview you, […]

[Podcast] China paradigm #13: How to grow a web agency in China from 0 to 3 million USD
30Nov

[Podcast] China paradigm #13: How to grow a web agency in China from 0 to 3 million USD

In this episode of China paradigm, Matthieu David, CEO of Daxue Consulting, interviews Aurélien Rigart, Co-founder of IT Consultis a Shanghai-based digital Agency. Rigart shares with us practical-based tips for starting a web agency in China. IT Consultis has done 450 projects with clients ranging from startups to large companies like Budweiser and Decathlon and […]

How to work with KOLs in China
30Jul

How to work with KOLs in China

In recent years, KOLs have become a phenomenon in China. A KOL in China, known as an influencer in western countries, refers to a person, organization, or community who creates high-quality content on social media and has a group of loyal followers (ranging from thousands to millions) engaging with them. Baidu Index shows remarkable growth […]

The most popular international actors in China on social networks
28Jun

The most popular international actors in China on social networks

Who are the most popular international actors in China? While the movie industry is more and more directing and adapting its content to the Chinese market, who are the most popular celebrities to endorse brands and movies in China? Daxue Consulting realized a research on Baidu Index to know who are the most popular international […]

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Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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