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Social media: high culture’s new advertisement front for Chinese museum visitors
13Sep

Social media: high culture’s new advertisement front for Chinese museum visitors

How to attract Chinese museum visitors using social media? The number of Chinese museum visitors is growing fast, with the average growth rate of around 55% from 2006 to 2015, along with the rekindled art market, according to Daxue Consulting. Xinhua News Agency (新华社), the official press agency of China, finds that museums have ranked as […]

Arriving in high spirits: iPhone 8’s reputation in China
12Sep

Arriving in high spirits: iPhone 8’s reputation in China

Gauging iPhone 8’s reputation in China In anticipation of Apple’s upcoming iPhone 8, the Chinese web has been rife with various leaks and speculations on the product, the bulk of which displayed a landslide favor for the new product. Among these enthusiasts, it is suggested that a group of newly mature adult males have played […]

Expected transaction volume of RMB 7.5 trillion in 2017 shows the immense potential of cross-border e-commerce in China
07Sep

Expected transaction volume of RMB 7.5 trillion in 2017 shows the immense potential of cross-border e-commerce in China

What are the drivers for the exploding cross border e-commerce in China? Thanks to the development of technology and the growth of the internet, it has provided consumers from all over the world with the possibility to purchase goods and services via Internet-based platforms that otherwise may be unattainable or too expensive in their home […]

With increased government intervention and sector growth, the OTC Healthcare Market in China continues to grow
23Aug

With increased government intervention and sector growth, the OTC Healthcare Market in China continues to grow

How will the OTC Healthcare Market in China fare amidst growing pains?           Daxue Consulting has helped many clients in the health services industry navigate the myriad of challenges that the Chinese market holds. Through our work, we have developed our expert insights on the many intricacies of the Chinese market’s […]

Impactful innovations in China that could be world game changers
18Aug

Impactful innovations in China that could be world game changers

What innovations in China will change the world’s game and how? Mobile payment and the online to offline (O2O) model, as well as the introduction of several sharing apps like Mobike (摩拜单车), can be world game changers. But also innovations in China in quantum physics, supercomputing and Artificial Intelligence (AI) are affecting the world. The […]

4 successful Chinese companies overseas
16Aug

4 successful Chinese companies overseas

Which are the truly successful Chinese companies overseas? Therewith, telecommunication giant Huawei and computer market leader Lenovo are clearly the most famous Chinese success stories overseas. However, other companies went successfully abroad as well, such as the manufacturer for consumer electronics and home appliances Haier or the automotive components manufacturer Wanxiang. This question of which […]

E-commerce in China: An in-depth analysis
18Jul

E-commerce in China: An in-depth analysis

China, world’s largest e-retail market, enjoys massive growth. According to research conducted by Daxue Consulting, e-tailing accounted for 11 percent of total retail sales of consumer goods in 2015 and is estimated to reach 15-18 percent by 2020. E-commerce in China is expected to obtain CAGR of about 30 percent in the next years. Hu […]

Improved logistic systems in China contribute to the online retail of imported products
18Jul

Improved logistic systems in China contribute to the online retail of imported products

The increasing demand for imported goods in China comes to a great extent from the association with safety and quality standards. According to Sung Min Chun, Senior Project Leader at Daxue Consulting, 42 percent of Chinese consumers agreed to the statement “food safety of imported food is guaranteed.” Daxue Consulting’s research shows an enormous potential […]

Two-Child Policy: A New Era in the Food and Beverage Market for Chinese Children
17Jul

Two-Child Policy: A New Era in the Food and Beverage Market for Chinese Children

Food and Beverage Market for Chinese Children: Baby Booms Spark Economic Growth? According to statistical data from National Bureau of Statistics of China, there were 76,000,000 children between 5-9 years old in China in 2015, which represents 5.5 percent of the country’s population. Chinese children aged between 5-9 years old today were born during the […]

Keep an eye on the kid’s sector: Snacking among Chinese children
27Jun

Keep an eye on the kid’s sector: Snacking among Chinese children

Thibaud André, a Senior Consultant at Daxue Consulting, stresses the importance of the kids’ segment: “The trend in the children market mirrors the overall trend in the F&B sector in China, namely towards healthy and imported food as well as an increase in (cross-border) e-commerce and online retail. However, in the children segment, the trend […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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