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AI in hospitality in China: Are robots taking over the hotel industry? | Daxue Consulting
19Jul

AI in hospitality in China: Are robots taking over the hotel industry? | Daxue Consulting

Artificial Intelligence has managed to alter the shape of many industries in the world. The appearance of automated hotels in China, such as Alibaba’s Future hotel, a robotized hotel, is redefining the future of the hotel industry. The use of AI in hospitality in China is creating high-tech hotels that lower management costs and improve […]

Emotional data in China: when emotions become measurable | Daxue Consulting
17Jul

Emotional data in China: when emotions become measurable | Daxue Consulting

Emotion is a universal language, difficult to decipher, and very particular. What if brands today were able to know how a consumer feels when he/she sees an advertisement or enters a store? How would this change marketing? Daxue Consulting has dived into the field of emotional data in China and gives you all the keys […]

China Paradigm 58: Becoming a thought leader on China tech
11Jul

China Paradigm 58: Becoming a thought leader on China tech

Clement Ledormeur, General Manager at 31TEN speaks with Matthieu David about the digital agency and China tech landscape. In this episode of China Paradigm, Clement talks about WeChat marketing includes mini-programs and mini-games. He also explains the difference between UX and UI frames, and introduces the loyalty program of the company. 1:29 What’s the size […]

Podcast transcript #36: All you need to know about recruiting employees in China
10Jul

Podcast transcript #36: All you need to know about recruiting employees in China

Find here the full China paradigm episode 36. Learn more about Jenny Shi’s story and how her company is recruiting employees in China and find all the details and additional links below. Full transcript below: Matthieu David:  Hello everyone. I am Matthieu David, the founder of Daxue Consulting and this China marketing podcast, China Paradigm. […]

Podcast transcript #37: Rising ad tech in China is completely reshaping the industry
10Jul

Podcast transcript #37: Rising ad tech in China is completely reshaping the industry

Find here the full  China paradigm episode 37. Learn more about Shimi Azar’s story and ad tech in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello, everyone. I’m Matthieu David, the founder of Daxue Consulting and its China marketing podcast, China Paradigm. Today I’m with Shimi Azar, […]

The Podcast market in China: a developing channel to reach consumers | Daxue Consulting
10Jul

The Podcast market in China: a developing channel to reach consumers | Daxue Consulting

Given the omnipresence of smartphones in the lives of Chinese people, all multimedia content is now optimized for mobile. This is one of the factors that can first explain the growing success of podcasts. In 2018, the podcast market in China was  considered to be worth 7 billion. But between cultural podcasts, language courses, talk-shows, […]

China Paradigm 57: Optimizing business in China with maintenance consulting
06Jul

China Paradigm 57: Optimizing business in China with maintenance consulting

Bruno Lhopiteau, Managing Director and Founder of Siveco China, speaks with Matthieu David-Experton. In this episode of China Paradigm, Bruno talks about how Siveco China is optimizing business in China using their BluebeeⓇ solution, maintenance consulting, and Industry 4.0. 1:16 About Siveco China 4:15 How Siveco China helps companies optimize 5:50 Services provided by Siveco […]

China Paradigm 53: How to start a digital communications and translation business in China
29Jun

China Paradigm 53: How to start a digital communications and translation business in China

Stephane Choury, Co-Founder of HI-COM, speaks with Matthieu David about the Chinese market in translation and digital communication business. In this episode of China Paradigms, Stephane talks about the business model of his translation business in China, as well as the products, services and client acquisition. He also talks about how does technology affect the […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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