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Daxue Talks 72: Comparing WeChat mini-programs and brand’s native app
15Jul

Daxue Talks 72: Comparing WeChat mini-programs and brand’s native app

WeChat mini-programs In this China business vlog, we ask Aurelien Rigart, an expert in helping brands with digital transformation initiatives, about WeChat mini-programs and how it distinguishes from the isolated, native app. He also touches upon how AI, live streaming, and 5G in the future play a role when it comes to user experience. Jump […]

Daxue Talks transcript #51: How are Alipay and WeChat different from Paypal?
01Apr

Daxue Talks transcript #51: How are Alipay and WeChat different from Paypal?

Alipay and WeChat different from Paypal In this episode of Daxue Talks Steve Hopkins, China’s fintech specialist talks about how Alipay and WeChat are different from Paypal. Full transcript below: Hi everyone, my name is Steve Hopkins. I’ve been operating within the Chinese fintech industry for the past several years, working at Chinese hedge funds, robo […]

Podcast transcript #68: All the things you need to know for running B2B business on WeChat
22Nov

Podcast transcript #68: All the things you need to know for running B2B business on WeChat

Find here the China Paradigm 68 and find more about developing B2B business on WeChat, it includes the techniques in building WeChat official account, how to attract potential customers interested in using WeChat to buy things, and what functions of WeChat do China’s semiconductor companies take into account when doing marketing on it. Full transcript […]

Be the first to read the 2018 WeChat Data Report | Daxue Consulting
30Jan

Be the first to read the 2018 WeChat Data Report | Daxue Consulting

WeChat, from China internet giant Tencent, released the 2018 WeChat Data Report in a recent 2019 WeChat Open Class in Guangzhou, in order to highlight the growth of users‘ communication and their changing preferences over the past years. As WeChat is the No. 1 social media app in China and a must-have for brands to […]

[Podcast] China paradigm #12: From WeChat to Douyin, how to master China’s e-commerce landscape
29Nov

[Podcast] China paradigm #12: From WeChat to Douyin, how to master China’s e-commerce landscape

Matthieu David, founder of China Paradigm, interviews Jenny (Tingyi) Chen, Co-founder and COO of WalkTheChat, a WeChat marketing agency and software platform specialized in China’s e-commerce landscape. Chen describes how strong shared values allowed solidified the cross-cultural partnership with WalkTheChat’s other co-founder Thomas Graziani. Though neither of the co-founders are developers, they were able to […]

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Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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