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Is pricing strategy a key to the success of your product in the Chinese market?
13Dec

Is pricing strategy a key to the success of your product in the Chinese market?

Daxue Consulting CEO, Matthieu David gives insight on the methodologies used to decide a pricing strategy in China. As an example, methodologies include a comprehensive price audit of the product categories, both through store checks and online marketplace and e-commerce scrapping. Benchmarking metrics of key market players, along with brands from different sectors but offering […]

[Podcast] China paradigm #5: How to start a successful apparel brand in China with Vivian Chang
19Apr

[Podcast] China paradigm #5: How to start a successful apparel brand in China with Vivian Chang

In this week’s episode of China Paradigm, Daxue Consulting CEO Matthieu David interviews Vivian Chang, founder of apparel brand Crush Collection, to learn first-hand what it takes to start a successful apparel brand in China. Mrs Chang studied fashion design at FIDM (Fashion Institute of Design and Merchandising) in Los Angeles before moving to China […]

[Podcast] China paradigm #4: How to set up and run an accounting business in China with Stephane Grand
25Jan

[Podcast] China paradigm #4: How to set up and run an accounting business in China with Stephane Grand

In this episode of China paradigm, Matthieu David interviews Stephane Grand, Founder & CEO at S.J Grand financial and tax advisory (sjgrand.cn) since 2002. From Taipei, where he is opening a new office, our guest tells us how he started his accounting business in a very regulated industry and what can be done to help […]

[Podcast] China paradigm #3: How to build and run a SaaS product in China with Thomas Morisset
25Jan

[Podcast] China paradigm #3: How to build and run a SaaS product in China with Thomas Morisset

In this episode of China paradigm, Matthieu David interviews Thomas Morisset, CEO of the Saas made for goods. Through the story of Made for goods, we explore how to build and run a SaaS product in China. Thomas Morisset explains how he found his co-founders, his business model and how to enter the WeChat ecosystem. […]

[Podcast] China paradigm #2: How to reach 6 million USD sales without initial investment in the real estate industry in China
25Jan

[Podcast] China paradigm #2: How to reach 6 million USD sales without initial investment in the real estate industry in China

In this episode of China paradigm, Matthieu David interviews J.X. Paulin, Founding partner & Managing director at DBX International, a real estate business in China. In China since 1994, and specialized in the real estate industry, he explains to us what it means being a foreigner and doing business in the country. During the interview, […]

[Podcast] China paradigm #1: How to switch from an agency to SaaS model with Thomas Graziani
25Jan

[Podcast] China paradigm #1: How to switch from an agency to SaaS model with Thomas Graziani

In this episode of China paradigm, Matthieu David interviews Thomas Graziani, founder of WalkTheChat. The podcast explores how he switched from an agency model to a SaaS product model in China, how to build a business in China, and what the product WalkTheChat can bring to e-commerce businesses to get access to the Chinese market […]

15Jun

A Chinese life – Chinese demographics

China has the biggest population in the world. 1.4 billion people in 2014, up more than 385 million since 1980! And even if the growth is decreasing and will probably hit its peak before 2035, that’s a huge and largely untapped potential for consumer demand! Who are they though? Through this video, we propose an […]

08Jun

The StoreCheckers, Daxue’s solution to collect in-store data

The Store Checkers specializes in providing its clients with a clear view on their distribution. Discover how it works through the story of François, Anna, Jingwen and John. Because of their size and structure, its clients lack visibility on how well third-party distributors, franchisees or even local branches are performing and implementing brand guidelines. The […]

Maya Horin talks about the Education Market in China
20May

Maya Horin talks about the Education Market in China

Discover Daxue Research Team – Clement – BD Manager
11Oct

Discover Daxue Research Team – Clement – BD Manager

Discover Daxue Research Team – Clement – BD Manager Clement, French graduated from the EDHEC in 2011. I came to China right after my graduation to learn Chinese (6 months) and eventually found a work in Shanghai. Now in Shanghai for almost 3 years, working in Daxue for a year. I started as a pure […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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Subscribe to our Newsletter

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
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