Interviews

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Daxue Talks transcript #70: Key components of private traffic in building a brand’s ecosystem in China
15Jul

Daxue Talks transcript #70: Key components of private traffic in building a brand’s ecosystem in China

Find here Daxue Talks episode 70. In this interview, Aurelien Rigart shares his expertise on the coding of mini-programs in China and tells us more about the key components of private traffic in China. Full transcript below: Hello everyone, I’m Aurelien Rigart I’m the co-founder and Vice President of IT Consultis, I’m from France. I’ve been in […]

Daxue Talks 70: Private traffic in China: how is it set up?
15Jul

Daxue Talks 70: Private traffic in China: how is it set up?

Our guest Aurelien Rigart, Vice President and partner at IT Consultis, shares his expertise on the building blocks of private traffic in China. He covers how this marketing strategy affects retail, building a WeChat ecosystem, and incorporating KOL. Jump to questions: 0:56: What are the different components of private traffic? What is used to create […]

China Paradigm 87: Learning business innovation in China through cooking
12Dec

China Paradigm 87: Learning business innovation in China through cooking

Matthieu David interviews Sandrine Delabrière, Innovation & Strategic marketing consultant, Food expert – certified Chef, instructor & author. Is innovation something that can be taught? In this episode, we learn about teaching innovation through cooking and how Sandrine has managed to build her company by helping other companies think strategically and creatively. Her workshops are […]

Daxue Talks 9: Leverage Douyin to reach gen Z
06Nov

Daxue Talks 9: Leverage Douyin to reach gen Z

Leverage Douyin Fabian Ouwehand, Douyin expert and entrepreneur in China gives us the most recent information on the Chinese digital giant, Douyin (called Tik-Tok in the West). In this China business vlog, we discuss how to use Douyin for marketing purposes and especially how to work with Chinese influencers, KOLs on Douyin. Jump to the […]

China Paradigm 73: Connecting the Chinese innovation ecosystem to accelerate product market fit
24Aug

China Paradigm 73: Connecting the Chinese innovation ecosystem to accelerate product market fit

In this episode of China Paradigm, Luis Sarre, the CEO and Co-Founder of Free Entrepreneurs, with Matthieu David about creating an entrepreneur network in China. In this China business vlog, we learn about the Chinese innovation ecosystem and how Sarre can balance so many exciting projects at once. This vlog wouldn’t be possible without the […]

Podcast transcript #53: An inside look at the translation services sector in China
18Aug

Podcast transcript #53: An inside look at the translation services sector in China

Find here the China paradigm episode 53. Learn more about Stephane Choury’s story and the translation services sector in China. Full transcript below: MATTHIEU DAVID: I’m Matthieu David, the founder of Daxue Consulting, and this China marketing podcast, China Paradigm. Today, I am with Stephane Choury. I have known you for a while now. You […]

Podcast transcript #51: Favorable PR strategy in China for strategic business development
16Aug

Podcast transcript #51: Favorable PR strategy in China for strategic business development

Find here the China paradigm episode 51. Learn more about Simon Vericel’s story and how to develop a beneficial PR strategy in China for businesses. You will find all the details and additional links below. Full transcript below: Matthieu David: ​ Hello everyone. I am Matthieu David, the founder of Daxue Consulting, and this China marketing podcast, China Paradigm. Today, […]

Podcast transcript #48: Building business relationships in China
14Aug

Podcast transcript #48: Building business relationships in China

Find here the China paradigm episode 48. Learn more about Lucas Rondez’s story building business relationships in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello everyone, I am Matthieu David, the founder of Daxue Consulting, a strategic market research company in China and its China marketing podcast, […]

China Paradigm 69: Reaching 30% YoY growth after 14 years in China’s event management industry
03Aug

China Paradigm 69: Reaching 30% YoY growth after 14 years in China’s event management industry

In this episode of China Paradigm, Benoit Thebaut, Co-Founder & Director at Stelliers and Riviera Events, speaks with Matthieu David about reaching huge growth in China’s event management industry. In this episode, Benoit talks about how Innovation and technology being used for event business and changed he observed during the events in terms of social […]

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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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