Consulting in China

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Sportswear industry in China: Athleisure blazing a new category in luxury fashion lines
12Oct

Sportswear industry in China: Athleisure blazing a new category in luxury fashion lines

Sportswear industry in China. Athleisure combines the words athletics and leisure. This term refers to the global fashion trend of sportswear clothing designed for workouts which can be worn in non-athletic settings like during work, casual or even social occasions. With the athleisure trend gaining popularity worldwide, consumers started to recognize that sportswear can be […]

Luxury industry in China: What can luxury brands do to capture Chinese consumers’ interest?
11Oct

Luxury industry in China: What can luxury brands do to capture Chinese consumers’ interest?

The luxury industry in China accounted for 29% of the global market in 2015 and continues to grow at an envious rate by western standard, despite the recent slowdown. Changes are occurring in Chinese customers’ expectations but also in their consumption patterns. KPMG realized in 2015 a survey of more than 10,000 mainlanders and found […]

Discover Daxue’s team: Min Chun from South Korea
11Oct

Discover Daxue’s team: Min Chun from South Korea

Min Chun: Work hard, play hard Can you introduce yourself and your background? I was born and raised in Seoul, Korea until I was 13 years old, around Grade 5 or 6. I moved to Hong Kong and finished high school there. Then, I studied in the States at the University of Illinois at Urbana-Champaign […]

Will the Rise of the Chinese Universities bring Chinese Millennials Back Home?
06Oct

Will the Rise of the Chinese Universities bring Chinese Millennials Back Home?

There has been a shift in the balance of scales of higher education from the West to the East. Asian universities increased from holding just 8 spots to 18 in 2015 on World University League tables published by the Times newspaper. Hong Kong, Japan, and Singapore are major contributors to this, as well China. In particular, Tsinghua and Peking Universities have […]

Polo shirts market in China: How the Polo Became a Must
04Oct

Polo shirts market in China: How the Polo Became a Must

First used by British polo players in the 19th century and popularized by the French tennis champion René Lacoste in the early 20th century, the polo shirt has become a classic for men worldwide. This symbol of “sport chic” or “casual chic” is well rooted in China too. Statistically, it is difficult to evaluate the […]

Korean Fashion in China: Chinese Buyers Prefer Clothes “Made In Korea”
29Sep

Korean Fashion in China: Chinese Buyers Prefer Clothes “Made In Korea”

Chinese millennials show rising interest in Korean street fashion With a K-pop obsession and love for traveling to South Korea, Korean fashion in China is becoming a serious rival of their Western peers. Chinese consumers still prefer foreign labels including established fast-fashion brands like Forever 21 and Uniqlo and recently, there has been a growing interest in Asian brands, […]

Shopping Malls in Shanghai: Enter the Shoppertainment Era
28Sep

Shopping Malls in Shanghai: Enter the Shoppertainment Era

«Sometimes I cannot sell even one dress in a day »: this is the testimony of the owner of a dress shop in the Di Mei shopping center located in downtown Shanghai. In one of the most shopping-mad cities in China, shopping malls are starved of customers, vacancy rates are rising, and rents are plummeting, leading […]

Fresh Food in China: New Online Shopping Marketplace
26Sep

Fresh Food in China: New Online Shopping Marketplace

As reported by the Internet Retailer, total online retail sales in China reached ¥3.877 trillion ($589.61 billion) in 2015, a growth of 33.3% from 2014, according to data released by the National Bureau of Statistics in China. Since 2013, China is the world’s largest e-retail market. The iResearch’s Fresh Food in  E-Commerce in China shows that […]

Chinese Wedding Industry: Getting Married, the Perfect Opportunity to Go Abroad
20Sep

Chinese Wedding Industry: Getting Married, the Perfect Opportunity to Go Abroad

In 2015, revenue for the Chinese wedding industry reached $23.4 billion. Revenue has been growing at an annualized rate of 5.3% between 2010 and 2015 according to the Wedding Services market research report released by ACMR-IBIS World in January 2016. The last figure is not surprising as marriage in China is taken very seriously. The […]

Smartphones in China: Giant Xiaomi is Building a Smart House “Ecosystem”
14Sep

Smartphones in China: Giant Xiaomi is Building a Smart House “Ecosystem”

Xiaomi China was founded in April 2010 by Chinese serial entrepreneur Lei Jun. The company mainly focuses on developing and providing high-quality software, hardware, and Internet-related products at affordable prices. In November 2010, two months earlier than Tencent’s WeChat, Xiaomi launched the mobile messaging app MiTalk Messenger (“Miliao” in Chinese) and its operating system MIUI […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





daxue consulting is owned by Ever Access trading Limited

Ever access trading owns 博圣轩投资顾问有限公司上海分公司

Subscribe to our Newsletter

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
  • Daxue Consulting Shanghai, Room 504, 768 Xietu Road, Xuhui District, Shanghai, China 上海黄浦区斜土路768号504室
  • Daxue Consulting Hong Kong, Unit 603, 6/F, Office Tower 1, Admiralty Centre, 18 Harcourt Road, Admiealty,  Hong-Kong 香港中環区夏悫道18号海富中心1幢6楼603室
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