Market research China

The rise of advertising in China At the time when the People’s Republic of China was founded, the old advertising industry had undergone a robust development. Various forms of advertising such as posters, placards, billboards, signs and windows displays were prominently featured in China’s cities. With a strong background in advertising management, many advertising techniques […]

Chinese culture places great emphasis on the much talked about concept of “face” – it is a cultural desire to behave and look appropriate in front of others. This is why brands are so popular in China’s fashion industry. If we have a closer look at brands in the apparel market, this market can be subdivided into […]

Responsibilities: – manage relationships with journalists – answer journalist questions – write quality articles about China – organize conferences – managing and writing a newsletter – interview people on video or to write an article – Video-editing is a plus Requirements – university degree with marketing, journalism or related – experience as a journalist and […]