China Paradigms Podcast and Vlog

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[Podcast] China Paradigm 41: How to start a trendy wine chain in China
02Jun

[Podcast] China Paradigm 41: How to start a trendy wine chain in China

Matthieu David interviews Claudia Masueger, who started the friendly, casual and fun wine chain in China, CHEERS Wine. With new stores opening up all over China, we learn the strategy behind the startup, how does Claudia experience so much success in a market that is not known to be welcoming to wine? Highlights of this […]

Podcast transcript #21: how a fitness app in China is transforming Shanghai’s fitness market
29May

Podcast transcript #21: how a fitness app in China is transforming Shanghai’s fitness market

Find here the China paradigm episode 21. Learn more about Tom Xiong’s story in China and find all the details and additional links below. Full transcript below: Matthieu David:         Hello, everyone.  I am Matthieu David, founder of Daxue Consulting and its China marketing podcast, China paradigms. I am today with Tom Xiong. You are […]

[Podcast] China Paradigm 38: How to start a dream driven elderly care business in China
28May

[Podcast] China Paradigm 38: How to start a dream driven elderly care business in China

Charles Bark, serial entrepreneur in China and CEO and founder of HiNounou shares his dream-driven story in this episode of China Paradigm. HiNounou is a device solution and tech company, an elderly care business in China.  The company is valued at 25 million USD and has 15 employees in China, Singapore and Hongkong. HiNounou is […]

[Podcast] China Paradigm 37: How to master programmatic advertising in China
26May

[Podcast] China Paradigm 37: How to master programmatic advertising in China

Shimi Azar brought Spotad to China, a platform that simplifies mobile marketing. In this episode of China Paradigm, we learn about Shimi’s entrepreneurial story that started as a one-semester study abroad in Beijing and became an 8-year journey in China. Additionally, we get insight into programmatic advertising in China, tips and what to avoid. Highlights […]

[Podcast] China Paradigm 36: How to run a headhunting company in China
25May

[Podcast] China Paradigm 36: How to run a headhunting company in China

Jenny Shi, founder of Uniway Consulting, a headhunting company in China helping businesses find the best candidates to fill their positions. In this episode of China Paradigm, Jenny explains how she grew her business, and what tactics and tools are used in the headhunting industry in China and around the world. Highlights of this episode […]

[Podcast] China Paradigm 35: How to hire the right employees in Asia
23May

[Podcast] China Paradigm 35: How to hire the right employees in Asia

In this episode of China Paradigm, Fabien Guerin, the CEO and Founder of Talent Fishers, discusses optimizing HR, setting up teams in China and how to hire employees in Asia. What are the recruitment and candidate evaluation techniques employed by Talent Fishers? Learn advice on hiring in Asia for both businesses and job searchers. Highlights […]

Podcast transcript #18: a new solution that helps students improve their Chinese CV
22May

Podcast transcript #18: a new solution that helps students improve their Chinese CV

Find here the China paradigm episode 18. Learn more about Pauline Lahary’s story in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello everyone, I am Matthieu David, the founder of Daxue consulting and its China marketing podcast: China paradigm. Today I am with Pauline Lahary, I met […]

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Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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