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Marketing research: IPhones or other smartphones?
01Nov

Marketing research: IPhones or other smartphones?

Apple, we’re way ahead of you Although Apple just recently launched the iPhone 4S, several Chinese online stores are offering die-hard Apple fans the opportunity to buy the much-anticipated next-generation “iPhone 5.” The knock-off smartphones are available for as little as RMB200 (US$40) on popular websites, such as China’s largest online marketplace, Taobao.com, which has […]

Market research: E-Commerce and M-Commerce in China
30Oct

Market research: E-Commerce and M-Commerce in China

China has the highest number of internet users in the world with 454 million, just over one-third of the population. This has had a significant impact on internet retailing. Consumers spent RMB160 billion on online retail in 2011, a growth of 90% from 2010. This made China one of the biggest markets for internet retailing […]

07Aug

Open a Retail Store in China

Due to China’s rapidly developing economy, some may find it a tempting location to start a new business. Like any business, opening a retail store entails a certain amount of risk, and therefore any potential entrepreneur should be aware of China’s business environment as well the status of the current market. However, the high demand […]

05Aug

Start a Wine Business in China

How to start a wine business in China? Reliable Marketing Analysis The marketing analysis of a wine business includes different parts. Firstly, you have to know more about the wine industry in China. Do some market researches on the industrial future, the distribution channel, the customer trend as well as the competitors’ situations. The positioning […]

30Jul

How to Find a Business Angel in China

When you are in search of financing, the idea of a business angel-an individual investor with money to invest in early-stage or start up companies. But where and how to find an angel? 1 Define who you are looking for It is much better to look for angel investor you need than to keep the […]

Market entry: E-Commerce Website in China
27Jul

Market entry: E-Commerce Website in China

Starting an E-Commerce company in China To start a business in China may be complicated, but China is perfect for both e-commerce (you can produce for cheap and sell at high prices in the same country) and for e-business (everyone speaks the same language, and nobody outside can copy your new idea because of the […]

27Jul

Open a French Restaurant in China

How to open a French restaurant in China? For foreigners, it is really difficult to begin such business without any knowledge of it, not to mention the complex Chinese culture. Choose the Restaurant’s Location Before opening the French restaurant, it is important to find a good commercial center to do this. In Beijing, most of […]

25Jul

Market Research in China

Definition of Marketing Research Marketing research is based upon data collection, which in some cases is accomplished by research instruments such as surveys. In other cases, the data is mined from published sources. The most common application of market analysis is tracking product sales. The analysis of the data can be accomplished through various statistical […]

25Jul

Mystery Shoppers in China

What does a Mystery Shopper do? Firstly, only selected customers are becoming secret shoppers. They are asked to keep strictly confidential so that the mystery shopping agency can get a true representation of the service provided by the guides, drivers and local agency in each city. Secondly, secret shoppers complete a comprehensive questionnaire. Some questions […]

24Jul

Mystery Shopping in China

The definition of Mystery Shopping Mystery shopping or a mystery consumer is a tool used externally by market research companies or watchdog organizations or internally by companies themselves to measure quality of service or compliance to regulation, or to gather specific information about products and services. The mystery consumer’s specific identity is generally not known […]

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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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