Advertising industry in China

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The film industry in China: Marvel as a successful model | Daxue Consulting
19Sep

The film industry in China: Marvel as a successful model | Daxue Consulting

The film industry in China On April 24th, 2019, Disney’s mega-blockbuster “Avengers: Endgame” was released in Chinese theaters two days before it did in the United States. The movie is the 22nd of the Marvel Universe franchise and the fourth of the Avengers blockbusters. In the Chinese movie market alone, the film became a box-office […]

How to choose a Chinese name for a foreign brand| Daxue Consulting
16Sep

How to choose a Chinese name for a foreign brand| Daxue Consulting

Foreign brand names in China Translating Western Brands in China With the unprecedented economic growth that has characterised China in the last decades, more and more foreign companies, especially luxury brands, see an opportunity to enter the Chinese market. The trending expansion towards the East has become a sort of new frontier for high-end manufacturers […]

China’s New Advertising Law: harsher measures to curb the unregulated advertising industry in China | Daxue Consulting
10Sep

China’s New Advertising Law: harsher measures to curb the unregulated advertising industry in China | Daxue Consulting

What you should about the advertising industry in China China’s new advertising law In recent years, the advertising industry in China faced many problems caused by fraudulent advertisements. According to the former Chinese State Administration of Industry and Commerce (SAIC)—which after a general reshuffling of the national regulatory bodies in 2018 was integrated in the […]

AI in China’s Advertising industry: How is AI changing the future of advertising |Daxue Consulting
05Aug

AI in China’s Advertising industry: How is AI changing the future of advertising |Daxue Consulting

In 2016, the Chinese government committed its Three-Year Guidance for Internet Plus Artificial Intelligence Plan (2016-2018)  focusing on economic improvement.  2016 was the first year of or AI in  China’s advertising industry. Before this, advertising in China gradually completed the intelligence evolution of value war. The evolution consisted of three steps: In the 1.0 era, […]

The Programmatic Advertising Ecosystem in China | Daxue Consulting
05Aug

The Programmatic Advertising Ecosystem in China | Daxue Consulting

What is Programmatic Advertising? Programmatic advertising is buying digital advertising space automatically, with computers using data to decide which ads to buy and how much to pay for them. The programmatic advertising economy has experienced five key development nodes which embraces room for future growth. How programmatic advertising works Programmatic advertising is designed to replace […]

Podcast transcript #40: The ultimate digital marketing strategies in China for businesses to succeed
19Jul

Podcast transcript #40: The ultimate digital marketing strategies in China for businesses to succeed

Find here the full China paradigm episode 40. Learn more about Ashley Alvin Foo’s story in China and find all the details and additional links below. Full transcript below: Matthieu David: ​ Hello everyone. I am Matthieu David, the founder of Daxue consulting and its China marketing podcast, China Paradigm. Today I am with Alvin Foo. I have been interacting […]

Podcast transcript #37: Rising ad tech in China is completely reshaping the industry
10Jul

Podcast transcript #37: Rising ad tech in China is completely reshaping the industry

Find here the full  China paradigm episode 37. Learn more about Shimi Azar’s story and ad tech in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello, everyone. I’m Matthieu David, the founder of Daxue Consulting and its China marketing podcast, China Paradigm. Today I’m with Shimi Azar, […]

Uniqlo x KAWS: The secret to success in Co-branding in China | Daxue Consulting
21Jun

Uniqlo x KAWS: The secret to success in Co-branding in China | Daxue Consulting

Co-branding in China The most recent fashion collaboration in the Chinese market between Uniqlo x KAWS (UT collection) officially released in China on June 3, 2019, leading the same series in Japan for 4 days. The UT stands for Uniqlo T-shirt, this series presents the pop culture such as movies, cartoons, and art. Uniqlo’s Tmall […]

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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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