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Daxue Talks transcript #74: Do email newsletters work in China? If not, what does?
15Jul2020

Daxue Talks transcript #74: Do email newsletters work in China? If not, what does?

Find here Daxue Talks episode 74. In this episode, Aurelien Rigart, Vice President and partner at IT Consultis, discusses channels that can replace email newsletters in China and explains what […]

Daxue Talks 74: Marketing in China: Alternatives to email newsletters
15Jul2020

Daxue Talks 74: Marketing in China: Alternatives to email newsletters

In this China business vlog, Aurelien Rigart, Vice President and partner at IT Consultis, tells us how marketing in China is done in a time when people are under time […]

Daxue Talks transcript #73: Development of 5G and software in China
15Jul2020

Daxue Talks transcript #73: Development of 5G and software in China

Software in China Find here Daxue Talks episode 73. Aurelien Rigart, Vice President and partner at IT Consultis, answers our questions regarding the development of the 5G in China and […]

Daxue Talks 73: China as a tech powerhouse: 5G, software development, and programming languages
15Jul2020

Daxue Talks 73: China as a tech powerhouse: 5G, software development, and programming languages

China as a tech powerhouse How is tech development in China different from the rest of the world? How is 5G revolutionizing the user experience in China? In this episode, […]

Daxue Talks transcript #72: Driving online traffic: Mini-programs, native app, and AI in China
15Jul2020

Daxue Talks transcript #72: Driving online traffic: Mini-programs, native app, and AI in China

Find here Daxue Talks episode 72. In this episode, Aurelien Rigart, Vice President and partner at IT Consultis, explains the different features and functions of mini-programs and the differences with […]

Daxue Talks 72: Comparing WeChat mini-programs and brand’s native app
15Jul2020

Daxue Talks 72: Comparing WeChat mini-programs and brand’s native app

WeChat mini-programs In this China business vlog, we ask Aurelien Rigart, an expert in helping brands with digital transformation initiatives, about WeChat mini-programs and how it distinguishes from the isolated, […]

Daxue Talks transcript #71: How are chatbots used in mini-programs in China?
15Jul2020

Daxue Talks transcript #71: How are chatbots used in mini-programs in China?

Find here Daxue Talks episode 71. In this episode, Aurelien Rigart, Vice President and partner at IT Consultis, discusses the usage of chatbots for mini-programs and the mistake that companies […]

Daxue Talks 71: Operating chatbots in China: Implementation, limitations, and mistakes
15Jul2020

Daxue Talks 71: Operating chatbots in China: Implementation, limitations, and mistakes

Our guest Aurelien Rigart, Vice President and partner at IT Consultis, tells us the details of implementing operating chatbots in China. He also touches upon private traffic and CRM when […]

Daxue Talks transcript #70: Key components of private traffic in building a brand’s ecosystem in China
15Jul2020

Daxue Talks transcript #70: Key components of private traffic in building a brand’s ecosystem in China

Find here Daxue Talks episode 70. In this interview, Aurelien Rigart shares his expertise on the coding of mini-programs in China and tells us more about the key components of private traffic […]

Daxue Talks 70: Private traffic in China: how is it set up?
15Jul2020

Daxue Talks 70: Private traffic in China: how is it set up?

Our guest Aurelien Rigart, Vice President and partner at IT Consultis, shares his expertise on the building blocks of private traffic in China. He covers how this marketing strategy affects […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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