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07Aug2012

Open a Retail Store in China

Due to China’s rapidly developing economy, some may find it a tempting location to start a new business. Like any business, opening a retail store entails a certain amount of […]

05Aug2012

The retail industry in Changchun

After the Reform and opening up, the retail industry in China has developed a lot as well as in Changchun. From Zhuozhan, Wal-Mart, Carrefour to some small supermarkets. During the […]

05Aug2012

Companies in Heilongjiang Benefit from Benign Competition

As a large province in the northeast of China, Heilongjiang province has many companies, which are state-owned, civilian-run, joint venture and overseas-funded. The fields reached by these companies are wide […]

05Aug2012

Start a Wine Business in China

How to start a wine business in China? Reliable Marketing Analysis The marketing analysis of a wine business includes different parts. Firstly, you have to know more about the wine […]

05Aug2012

Retail & distribution strategies (5/6): implement your strategy

Set-up the tools to be visible online: SNS strategy, Chinese Internet presence, Sentiment analysis,  competition analysis online. Daxue Consulting has developed tools to monitor the web. SNS strategy. Social networks […]

05Aug2012

Retail & distribution strategies (6/6): follow-up your operations

Once you have decided to invest in China and start your project, it is crucial to follow-up  the results through adaptation on the Business Plan, the implementation of the processes, […]

05Aug2012

Retail & distribution strategies (4/6): implement your strategy

Once the data is collected, the aim is to set up a strategy, the strategy depends on the first 2 parts of the retail & distribution methodology. It also involves […]

05Aug2012

Retail & distribution strategies (3/6): set up a strategy

Once the data is collected, the aim is to set up a strategy, the strategy depends on the first 2 parts of the retail & distribution methodology. It also involves […]

05Aug2012

Retail & distribution in China (2/6): test your products in vivo

Once we have performed an extensive research on competitors’ past experiences and the internal processes in your company, we test the products on the market through the following steps. –Qualitative […]

05Aug2012

Retail & distribution in China (1/6): learn from previous experiences

Before entering a market, we recommend you to lead a research on previous experiences regarding international competitors, local competitors and your own initiatives when you expanded into foreign countries. To […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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Ever access trading owns 博圣轩投资顾问有限公司上海分公司

Subscribe to our Newsletter

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
  • Daxue Consulting Shanghai, Room 504, 768 Xietu Road, Xuhui District, Shanghai, China 上海黄浦区斜土路768号504室
  • Daxue Consulting Hong Kong, Unit 603, 6/F, Office Tower 1, Admiralty Centre, 18 Harcourt Road, Admiealty,  Hong-Kong 香港中環区夏悫道18号海富中心1幢6楼603室
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