Search results for brand awareness

Air pollution is a major concern in China, not only outdoor but also indoor. Matthieu David-Experton, CEO and founder of Daxue Consulting, explains: “As air pollution is part of the daily life of Chinese, some companies have invested in anti-pollution masks that would pair with fashion standards. For inside air pollution, it is much more […]

The global insurance premiums are expanding, and the contribution of Asian markets is significant. In particular, the Chinese insurance market plays a vital role as being responsible for most of the growth. The insurance company aimed to adapt the developed app to Chinese needs Daxue Consulting’s client, a multinational financial services company with a focus […]

Today, the relationship towards cars in China is not the same as in the past, which can be observed in various aspects. For instance, the primary influential factor shifted from the brand to quality and performance, and the perception of car ownership changed through the rising interest in different forms of mobility, such as car […]

Conducting consumer research in China is very important because of the specificities Chinese customers show. If you want to successfully manage your product or service, you need to gather and understand consumer insights in order to spot and target your customer and to be able to adjust your product or service according to what your […]

Sensory Strategy in the Textile Market in China: The Market Opportunity With the rising middle-class, as well as the growing international awareness, Chinese consumers have become highly brand conscious, and the possession of luxury products is a status symbol. The fast urbanization and the increasing spending power of the population contributed to the rapid growth […]