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At Daxue Consulting, we have helped many clients in the healthcare and insurance sectors realize their goals of improving their business performance in China. It is through our research for these clients that we found, and are concerned by, the public health issues that are currently plaguing China. Since 2010, China has become home to […]

Amid the Chinese Contraceptives Market’s bad reputation, opportunities abound Due to changing cultural norms, the Chinese contraceptives market harbors high excess potential. Fierce competition and a broken reputation, however, present major challenges to the industry. While it is often held that the Chinese people have a conservative view towards sex, this belief is chiefly applicable […]

South Korea-China tensions have brought new obstacles and opportunities for their linked economies. Who are the new market winners and losers? China, as South Korea’s largest trading partner, accounts for South Korean imports worth $131 billion, and has developed into their competitor. The two nations used to have a healthy economic and cultural relationship. However, […]

If you see something in your WeChat moments like this: You can click it and see what your friends are doing in their live stream! In 2016, the Chinese live stream industry aggressively grew. One in every 1000 people is expected to be a live streamer, many of whom are young students and singers.  It’s […]

The new KFC’s campaign falls flat but might disrupt the avocado industry in China Chinese netizens began to regard the avocado as “the middle-class fruit” (“中产阶级的水果”) for its expensive price tag and acquired taste. “For now, avocados are quite popular in first-tier cities mostly. But the market is developing thanks to the westernization of the […]