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Half of all foreigners move to China in search of a challenge, in contrast to the global average of thirty-seven percent. China ranks 6th in the world for disposable income, 7th in career progression, and 8th in social life according to a recent study of foreigners conducted by the HSBC group. PM 2.5 levels (one […]

Online Surveys in China If you want to know what consumers want, the simplest way is to ask them directly. You will naturally think of Survey Monkey to conduct an online survey, but this platform has not escaped China’s Great Firewall and is unusable in China. However, there is no panic: you can reach Chinese […]

What is Social Media Listening in China and what is its purpose? Social Media Listening (SML) is the process of identifying and investigating about what is being said online about your brand or your market category. Daxue Consulting provides social media listening in China extracting verbatims and data related to platforms such as Weibo, WeChat […]

  The Chinese Government demonstrates willingness to digitalize the educational system: it aims to have the whole K-12 (six-year primary school, three-year middle school, and three-year high school) student population online in the next ten years. This ambition could be achieved thanks to the well-developed Internet infrastructure  and the growing mobile learning in China. Within […]