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The Olive Oil Industry in China: Italian Olive Oil Brands Poised to Take Over
10Jun

The Olive Oil Industry in China: Italian Olive Oil Brands Poised to Take Over

Can Chinese Brand Olivoilà Take the Lead of the Olive Oil Industry in China? Leader of the local brand on the olive oil industry in China since October 2017, Olivoilà maintained its leadership on this highly competitive market. According to a Daxue Consulting research from Chinese online sales analytics tool Maijia (卖家) and sales data […]

[Podcast] China paradigm #3: How to build and run a SaaS product in China with Thomas Morisset
25Jan

[Podcast] China paradigm #3: How to build and run a SaaS product in China with Thomas Morisset

In this episode of China paradigm, Matthieu David interviews Thomas Morisset, CEO of the Saas made for goods. Through the story of Made for goods, we explore how to build and run a SaaS product in China. Thomas Morisset explains how he found his co-founders, his business model and how to enter the WeChat ecosystem. […]

[Podcast] China paradigm #1: How to switch from an agency to SaaS model with Thomas Graziani
25Jan

[Podcast] China paradigm #1: How to switch from an agency to SaaS model with Thomas Graziani

In this episode of China paradigm, Matthieu David interviews Thomas Graziani, founder of WalkTheChat. The podcast explores how he switched from an agency model to a SaaS product model in China, how to build a business in China, and what the product WalkTheChat can bring to e-commerce businesses to get access to the Chinese market […]

[Podcast] China paradigm #1 : How to switch from an agency to SaaS model with Thomas Graziani
21Jan

[Podcast] China paradigm #1 : How to switch from an agency to SaaS model with Thomas Graziani

In this episode of China paradigm, Matthieu David interviews Thomas Graziani, founder of WalkTheChat. The podcast explores how he switched from an agency model to a SaaS product model in China, how to build a business in China, and what the product WalkTheChat can bring to e-commerce businesses to get access to the Chinese market […]

Macron and the Chinese: The Macron Effect fades among Chinese Internet users
12Jan

Macron and the Chinese: The Macron Effect fades among Chinese Internet users

Macron and the Chinese: Will Macron maintain his popularity in China after the election?               In May 2017, French president Emmanuel Macron’s (马克龙) election caught the attention of Chinese Internet users, who fawned over the statesman’s good looks and charismatic appeal. Searches for the keyword “little fresh meat” ((小鲜肉) […]

Bright perspectives of China’s sporting goods industry: kids, millenials and elder people are most promising customers
04Jan

Bright perspectives of China’s sporting goods industry: kids, millenials and elder people are most promising customers

                           Recently China’s sporting goods industry has showed surprising results, estimated to reach $ 30.6 billion in 2017 growing 9.8% annually.The Chinese government is taking measures to promote social sports and increase consumption of sporting goods and services, as the goal is quite […]

A race to parenthood: IVF services in China
15Dec

A race to parenthood: IVF services in China

How important is the role played by foreign providers of IVF services in China?               The market for IVF services in China is booming. IVF, which stands for “in vitro fertilization”, is a form of Assisted Reproductive Technology whereby the egg of a woman is fertilized by the male […]

[Interview] Inside the new big business of Chinese weddings
22Nov

[Interview] Inside the new big business of Chinese weddings

East meets West cultural blends at the forefront of Chinese weddings Cyrielle Mohara, French founder of the Asian-based Spectrum Agency.                      For Cyrielle Mohara, the founder of Spectrum Agency, a luxury international events and wedding planning agency in Shanghai, the Chinese wedding industry has been undergoing […]

[Interview] Shanghai is for Entrepreneurs: Big Sur and the coffee shop industry in China
21Nov

[Interview] Shanghai is for Entrepreneurs: Big Sur and the coffee shop industry in China

How Carol Liu, the founder of Big Sur Tea and Coffee Shop, forged a new path in the coffee shop industry in China Carol Liu invested in one of the best coffee machines on the market, La Marzocco. For  Carol Liu (刘晓光), her story is a part of a growing crowd in Shanghai. Once China […]

[Interview] How to reach on high-end tourism market in China?
22Sep

[Interview] How to reach on high-end tourism market in China?

Over the next few years, how will the high-end tourism market in China evolve around the upcoming adventure travel segment? Published on June 5th 2016, Hurun Report’s (胡润百富) annual study about Chinese luxury travelers displays a shift in wealthy traveler expectations. Indeed, whereas leisure travel was the most popular travel theme in consumers’ minds for […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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