Search results for brand awareness

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Soap and Shampoo Market in China
22Oct

Soap and Shampoo Market in China

Soap and Shampoo Market in China The classification of soap According to market research in China, the soap and shampoo market in China can be divided into four types of product. The first type is normal soap, to provide basic needs for different skin type users, like cleaning and moisturizing. A new kind of soap […]

How ZTE started: the importance to enter China market in time
17Aug

How ZTE started: the importance to enter China market in time

How ZTE started: the importance to enter China market in time High-tech and communications are largely encouraged by government in China. The companies, which could predict such a demand in 80’s, are now the leaders of telecommunications industry. ZTE is one of such companies, which was established in 1985 by Hou Weigui. Our focus is […]

The market for sport clothes in China
11Aug

The market for sport clothes in China

The market for sport clothes is extremely competitive in China The market for sport clothes in China has been expanding at a rate of 6.5% for the past years. The main players in the market are both foreign and domestic companies, what makes competition fiercer. Domestic producers need to compete with foreign brands, such as […]

Snack market in China
20May

Snack market in China

Substantial growth of snack market in China From 2005 to 2013, the snack food industry of China showed a growth of 16.9% every year for sales, with its revenue in 2013 hitting RMB770.57 billion. As the residents’ demand increases, the earnings from Chinese snack food industry these years is expected to grow at a high […]

Food coloring in China
19May

Food coloring in China

Food coloring is an important part of food additives and can be divided into two types, natural and synthetic edible pigment. Producers try to use wonderful appearance to stimulate consumers” purchasing desire”, such as colorful beverages and candies, elaborate patterns on cream cakes and reddish yellow shrimp crackers. There is always a question in consumers’ […]

Audi China : analysis of a successful strategy
16May

Audi China : analysis of a successful strategy

Volkswagen is one of the biggest foreign companies operating in the four BRIC nations in general, and China in particular. China is already the world’s biggest automobile market, and it’s expected to grow faster than other BRIC nations between 2013 and 2015. Its luxury car market, which is expected to expand by 140% between 2012 […]

Pet food industry in China
09May

Pet food industry in China

Pet food industry in China all set to boom China is the next big thing happening in the global economy with all the developed economies, shifting their focus on the Asian major. Without posing any exception, the pet food industry in China market is also set on a growth track with increasing awareness about ready-to-eat […]

28Mar

Market entry in China for Apparel manufacturers

The Chinese E-commerce Market – International Players Want to enter China’s market After seeing impressive performance of the domestic brands that have gained so much through Internet Retailing, International apparel manufacturers also want a piece of the action. Indeed, with over 100 new stores, opened in China in 2011, 30 of which were Zara,  and an annual […]

23Oct

Chinese consumers’ increasingly green lifestyles

Considering China’s bevy of environmental issues, one may think that marketing an environmentally friendly product in the country would not succeed, but this is beginning to change. As awareness of environmental issues grow in the country and outbreaks of high-profile food incidents arise, more and more Chinese citizens are beginning to emphasize the importance of […]

Digital strategy in China: Map and optimize your customer Journey
01Oct

Digital strategy in China: Map and optimize your customer Journey

The perfect China social media marketing strategy starts here Daxue Consulting research team has developed a step-by-step digital strategy approach that will help your business to draw a comprehensive Customer Journey Map from traffic generation to sales conversion for your brand’s sales funnels in China: Understand the Chinese digital ecosystem and user journey (from traffic […]

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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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