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Nicolas Jouvenceau, founder and CEO of PINK Diamonds Boutique, speaks with Matthieu David-Experton about the market for gemstones in China. In this episode of China Paradigm, Nicolas tells us about the founding and focus of the company, the expense and demand of colored diamonds and gemstones in China, and the differentiation between PINK and other big jewelry companies.

Highlights of this episode includes:

• Expense of colored diamonds compared to colorless diamonds
• Customizing jewelry with PINK Diamonds Boutique’s diamonds and gems
• Defining the Chinese market for diamonds
• Process of producing jewelry
• The market in China for buying diamonds as investments
• How to scale networking

China paradigm is a China business podcast sponsored by Daxue Consulting where we interview successful entrepreneurs about their businesses in China. You can access all available episodes from the China paradigm Youtube page.

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