Daxue Talks 26: Why does everyone talk about omnichannel experience in China?
Max Peiro, Daxue Talks’ new guest talks with us about New retail in China in 2019 and how brands try to adjust their strategies to it. As the founder and CEO of Re-Hub, a retail innovation platform based in Shanghai, Peiro brought his expertise about Chinese retail and the need to develop an omnichannel experience in China.
Questions:
- “Omnichannel experience” has played an important part for all brands in China, why is it so important?
- How should brands adjust their strategy to create a better experience in the Chinese market?
- New Retail was initiated by Alibaba, but all the digital giants are now participating in the race. Who is first in this race? Who developed the greatest innovations?
Daxue Talks is a show powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China
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Steffi Noël
