Consulting in China: Printers market

26Jul2013

Statistical data from China Printing Machinery’s network of experts and Printing Equipment Industries Association of Machinery Branch show that in the first half, the printing machinery industry realized an industrial output value of 2.49 billion yuan, down 26.4% ; achieved sales revenue of 2.61 billion yuan, down 18.4%, total profit of 125.42 million yuan, down 28.7%, and an export delivery value of 300.16 million yuan, down 36.2%. The experts state that “industry-wide decline in various economic indicators for the same period show that the international financial crisis on the adverse effects of the printing machinery industry has not diminished, but also that the printing industry changes affect other industries, especially the Internet. The emergence of mobile phones, is quietly changing people’s reading habits, leading to the decline in demand for traditional print. ” At the same time, he suggested that the printer manufacturers would like to accelerate the adjustment of product structure, develop some high-end printing machine products, and increase market competitiveness during this financial crisis.

Famous international printer brands in China: Epson

Epson is a Japanese electronics company and one of the world’s largest manufacturers of computer printers, information and imaging related equipment. Headquartered in Suwa, Nagano, Japan, the company has numerous subsidiaries worldwide and manufactures inkjet, dot matrix printers, laser printers, scanners, desktop computers, business, multimedia projectors, home theatre projectors, large home theatre televisions, robots, industrial automation equipment, point of sale docket printers, cash registers, laptops, integrated circuits, LCD components and other associated electronic components. It is one of three core companies of the Seiko Group, a name traditionally known for manufacturing Seiko timepieces.

Chinese laser printer market reaches about $5 billion in 2010

Although the overall global printer manufacturing industry is struggling to overcome competition from electronic media, there is still a large growing market in China. According to market research in China, the digital imaging authority revenue from the Chinese laser printer market, including hardware, toner cartridges, and paper, reached about $5 billion in 2010. As the largest developing country, China represents an attractive revenue opportunity for major printer vendors. The researcher’s China Market Advisory Service forecasts that strong growth in China’s printer industry. It also states that Chinese business users prefer laser devices to ink jet devices for mainstream business printing. Although there is a big market opportunity for printer manufacturers in China, companies must keep in mind that the printer industry in China will likely decline in the future as electronic media becomes more widespread. Due to developing technologies, such as 3D printing, and the development of broadband and internet infrastructure in China, printer companies must look to innovate or they will likely struggle in the future.

Sources: