International business in China

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[Podcast] China paradigm #17: How to best engage consumers in China
26Mar

[Podcast] China paradigm #17: How to best engage consumers in China

In this episode of China Paradigm, Matthieu David interviews Eliza Mao, the customer service director at SPLIO, an omnichannel marketing platform helping brands manage their loyalty programs and marketing campaigns from one platform. In this interview, Eliza shares WeChat marketing strategies, online and offline strategy for customer engagement, and explains how to carry out successful […]

[Podcast] China paradigm #14: How to run a creative brand consulting company in China
04Dec

[Podcast] China paradigm #14: How to run a creative brand consulting company in China

Mattieu David, founder of China Paradigm, interviews Qin Guo, managing partner of the branding agency BSUR. Guo took a different entrepreneurial path, rather than starting her own company, she brought an international company to China. In this China podcast, Guo tells her story of establishing the Shanghai office of the branding company BSUR. She organized […]

[Podcast] China paradigm #6: How to get China’s largest companies behind your tech startup
14Aug

[Podcast] China paradigm #6: How to get China’s largest companies behind your tech startup

China Paradigm interviews Shuyang Cao, co-founder of Malu Innovation, a tech start up that is revolutionizing warehousing from China to the World. Learn how Cao raised money, built robots that automate warehouses, partnered with his 3 co-founders and convinced a top investor like JD.com to invest in their business. ACCESS THE TRANSCRIPT OF THIS EPISODE […]

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