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Daxue talks 64: Brands’ adaptive behavior and rising KOLs on Bilibili beyond COVID-19
28May

Daxue talks 64: Brands’ adaptive behavior and rising KOLs on Bilibili beyond COVID-19

Bilibili beyond COVID-19 Our guest Miro Li, founder of CHINable Academy and Double V Consulting discusses how brands can leverage the video-sharing website Bilibili as well as the rise of certain KOLs during the COVID-19 outbreak. Jump to the questions: 0:38: What kind of KOLs gained popularity during the coronavirus outbreak? 2:41: How have brands’ […]

Daxue Talks transcript #63: Users’ changing behavior on Bilibili during the coronavirus outbreak
28May

Daxue Talks transcript #63: Users’ changing behavior on Bilibili during the coronavirus outbreak

Users’ changing behavior on Bilibili Find here Daxue Talks episode 63. In this interview, Miro Li discusses how users’ behavior is changing on Bilibili during the coronavirus outbreak in China. Full transcript below How did BiliBili users respond to coronavirus? At the beginning, Bilibili users on other platforms also share a lot of news related to […]

Daxue Talks 63: The evolving user experience on Bilibili during COVID-19 in China
28May

Daxue Talks 63: The evolving user experience on Bilibili during COVID-19 in China

Evolving user experience on Bilibili covid-19 in China In response to the COVID-19 outbreak, many online users have been changing their behavior on the video-sharing website Bilibili. And how are brands targeting their Gen Z consumers on the platform? Miro Li, founder of CHINable Academy and Double V Consulting, provides her insights.  Jump to the […]

Daxue Talks Transcript #62: How are brands adapting to the coronavirus outbreak on Xiaohongshu?
28May

Daxue Talks Transcript #62: How are brands adapting to the coronavirus outbreak on Xiaohongshu?

Can you provide interesting cases on how brands on Xiaohongshu adapted to new conditions during the crisis? I think I’ve seen some interesting cases. For example, one is from HeyTea. We know HeyTea is one of the most popular milk tea brands in China, and during this time, because people can’t go out to their […]

Daxue Talks 62: Brands’ behavior on Xiaohongshu during the Coronavirus
28May

Daxue Talks 62: Brands’ behavior on Xiaohongshu during the Coronavirus

In this episode of Daxue Talks, Miro Li, an expert in marketing foreign brands on niche Chinese platforms, continues to share how brands are changing their behavior on the Chinese lifestyle sharing platform Xiaohongshu (Red) in the face of the COVID-19 outbreak. Jump to the questions: 0:38: Can you provide interest cases of how brands […]

Daxue Talks transcript #60: How to avoid mistakes when checking buyer’s certificates in China?
07May

Daxue Talks transcript #60: How to avoid mistakes when checking buyer’s certificates in China?

Checking buyer’s certificates in China Find here Daxue Talks episode 60. In this interview, Mathieu Chavant discusses how to check buyer’s certificates in China and will answer the question of whether third-party laboratories provide a list of certified factories or products from factories Full transcript below: What are the common mistakes when checking the certificate of […]

Daxue Talks 60: Third-party laboratory cooperation with manufacturers and buyers in China
07May

Daxue Talks 60: Third-party laboratory cooperation with manufacturers and buyers in China

Third-party laboratory in China In this China business vlog Mathieu Chavant, senior Manager at TÜV Rheinland Greater China, talks about the third-party laboratory, certificates, and declarations to sell in China with the focus on heavily sourced products during COVID-19. Jump to the questions: 00:26 What are the common mistakes when checking the certificate of a […]

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Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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