Market study China

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19Jul

Weixin 3

PART 5 Market competition IM market is composed by Weixin and other competitors. In the point of view of the whole China market, seen from Figure 2, Mobile QQ, Mobile Fetion, and Mobile MSN were first three IM software, the market share were 57.8%, 27% and 8.1% respectively. But for weixin, even though its accumulated […]

19Jul

Weixin 2

PART 3 Development Weixin has gone through 4 versions in less than 2 years since it was put out, and every time it change always company addition of distinctive function, which precisely meet users’ demand and scrab large market share: Weixin 1.0 age – platformization At the beginning, weixin was devoted to connect different qq […]

19Jul

Weixin 1

PART 1 Introduction Weixin, developed by Tencent, is one of the recently hottest application on smart phone. Based on availability for IOS, Android, Windows Phone, Symbian platforms, it provides text messaging, hold-to-talk voice messaging, video and photo sharing, location sharing, and receipt of off-line qq message and QQmaile. Besides, Weixin is added with some unique […]

19Jul

Markets of cosmetics among Chinese students 3

4Ps analysis Product According to the market research, when buying cosmetics, students tend to pay more attention on quality, which can be seen from figure 4, occupying 86.14%, price and skin come to the second, with both 63.37%, over half students will put brand as a choosing standard, so brand recognition actually has already been […]

19Jul

Markets of cosmetics among Chinese students 2

Market characteristics For cosmetics companies, campus markets generally enjoy higher level of education, besides, it also owns the following distinguished characteristics: Large customer base Until 2011, it is recorded that China universities amounted to more than 3000, containing higher colleges, with each school owning average 15 thousand students, and the total number of university students […]

18Jul

Distribution in China

Growth continues in 2011 Current value growth in retailing remained robust in 2011. The continuous recovery of the economy and increasing household incomes laid solid foundations for the buoyant development of retailing. Meanwhile, the upgrading consumption structure on the part of consumers also fuelled the growth of retailing. However, the climbing consumer price index, due […]

18Jul

Chinese VS Germans

  What will happen when Chinese meet Germans? A designer Yang Liu conveys the cultural differences between western countries and eastern countries through her East Meets West infographic series. It can be seen from the picture that western citizens prefer a more independent lifestyle while Chinese like living dependently. The picture shows different attitudes towards punctuality, Germans […]

12Jul

Brief Market Research on Changsha

Changsha’s top companies: LG, Coca Cola, Danone, Total, Mitshubishi, Philips, Bosch, Siemens, Dell, Ericsson Changsha is the capital city of Hunan Province in south-central China. According to the 2010 Census, Changsha’ s population is of 7,044,118. Changsha’s population nearly tripled between the start of its rebuilding in 1949 and the early 1980s. The city is one of China’s […]

28Jun

Distribution Networks of Cosmetics in China 3

Characteristics, Opportunities and Trend There are three special characteristics displayed in the distribution network of cosmetics in China. Firstly, the distribution networks have not considered the regional difference. China is such a big market that regional preferences have a small influence on the brand’s overall performance. Besides, Chinese people are not loyal to certain brands […]

28Jun

Distribution Networks of Cosmetics in China 2

Mainstream distribution channels of cosmetics in China Based on the dynamics of competitive landscape mentioned above, the cosmetics brands could be grouped in three categories: mid- to high-end foreign cosmetics, rising brands with substantial capital support and low-end or lesser-known cosmetics. Each of them has its typical distribution channels. Generally speaking, the mainstream distribution channels […]

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