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The Perfume Market in China: An Opportunity among the Elderly
10May2016

The Perfume Market in China: An Opportunity among the Elderly

The Perfume Market in China It is said that the market value of the global perfume industry reached $39.4 billion in a steadily rise, which is expected to reach $45.6 […]

The Progress of the Sino-African Fair Trade: Will it continue to Grow?
09May2016

The Progress of the Sino-African Fair Trade: Will it continue to Grow?

 Contact us to know more about the Sino-African Fair Trade at dx@daxueconsulting.com A brief look at the history of Sino-African Fair Trade China and Africa have been doing business for […]

Chinese Consumers: A Shift to Domestic Brands on Tech Segments
08May2016

Chinese Consumers: A Shift to Domestic Brands on Tech Segments

Market Background: Chinese Consumers on E-products China, which has the largest population in the world, has taken the place of the United States to become the biggest market in the […]

Youku, the Leading Video Sharing Sites in China
07May2016

Youku, the Leading Video Sharing Sites in China

Staying at home, what would you choose to have fun? The majority of people will choose to watch a movie or TV series online, which has been pervasive in modern […]

Condé Nast is Partnering with Daxue Consulting
06May2016

Condé Nast is Partnering with Daxue Consulting

Condé Nast: Mass Media Giant Offers Courses in China While Condé Nast is not a top-of-mind brand, its Vogue, Vanity Fair, Glamour or GQ’s publications make it one of the […]

A/B Testing in China: A High Potential Market
05May2016

A/B Testing in China: A High Potential Market

Because of its young years, A/B testing in China is still considered both new and a niche market. However, firms that are able to capture a piece of this expanding […]

Flash sales in China: An Impulse Driven Shopping Experience
04May2016

Flash sales in China: An Impulse Driven Shopping Experience

“Flash sale is a discount or promotion offered by an e-commerce business model which offers a single product for sale for a short period of time” (Dragan, 2013). This method […]

Chinese Agricultural Technology Takes a Step Forward
03May2016

Chinese Agricultural Technology Takes a Step Forward

Being the most populous country in the world, China has a lot of mouths to feed. However, having only 9% of the world’s arable land, China is having difficulty ensuring […]

Cross-Cultural Influences: Foreign Food in China Is The Trend
01May2016

Cross-Cultural Influences: Foreign Food in China Is The Trend

Since 2008, the imported food market has been flourishing in China. What Chinese people can now found in the supermarket a huge selection of foreign items and brands, such as […]

Daigou & Haitao in China
30Apr2016

Daigou & Haitao in China

  To know more about the Daigou and Haitao Market, contact us at dx@daxueconsulting.com Daigou (代购)& Haitao (海淘) in China The explosive growth of China’s emerging middle class is continuing […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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