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Product Placement in China: Why is it bigger than ever?
20May2016

Product Placement in China: Why is it bigger than ever?

Product Placement in China Product placement, (embedded Marketing or Brand Integration) consists of promoting products and other services in an indirect manner through TV and Film. In China product placement […]

China’s Hotel Industry Trend
18May2016

China’s Hotel Industry Trend

China’s Hotel Industry. China, with the largest population of the world, is in huge economic transformation due to the fastest-growing middle-class. Nowadays the number of middle-class people in China has […]

Chinese E-commerce Company: Alibaba’s Road of Success
17May2016

Chinese E-commerce Company: Alibaba’s Road of Success

To know more about China’s market, contact us at dx@daxueconsulting.com  Founded in 1999, Alibaba has been created by Jack Ma and other eighteen co-founders in an apartment in Hangzhou. In […]

17May2016

Chinese E-commerce Company: Alibaba’s Expansion Strategy

To know more about China’s market, contact us at dx@daxueconsulting.com  Founded in 1999, Alibaba was created by Jack Ma and other eighteen co-founders in an apartment in Hangzhou. In 2016, […]

Children’s Apparel in China: How to Attract Parents’ Urge to Buy
16May2016

Children’s Apparel in China: How to Attract Parents’ Urge to Buy

With the recent relaxation of the one-child policy in China, the Chinese family structure is subject to a change. With expected increase number of children in China, children’s apparel’s market […]

The Market of Dried Meat Bars in China
15May2016

The Market of Dried Meat Bars in China

To know more about the dried Meat Bars Industry in China, contact us at dx@daxueconsulting.com  China consumers have a preference for dried beef bars in the market of dried meat […]

Rapid Development of the Flower Industry in China
14May2016

Rapid Development of the Flower Industry in China

The main location for flower production in China is located in the province of Yunnan. Decades ago people would only be able to find undeveloped small villages in that area. […]

Increasing Spending in Affordable Luxury in China
13May2016

Increasing Spending in Affordable Luxury in China

The demands for luxury brand products are always high in China in comparison to most western countries. It is not uncommon for Chinese white-collars to save up to buy high-end, […]

Hygiene and toilets market in China: A Global Industry Analysis
12May2016

Hygiene and toilets market in China: A Global Industry Analysis

The Toilets Market in China Hygiene and access to toilets is a burning issue in today’s world, and especially in the developing countries such as China, where tens of millions […]

China APP market: almost saturated in largest cities, what potential for emerging cities?
11May2016

China APP market: almost saturated in largest cities, what potential for emerging cities?

The Chinese market represents today the largest base of mobile users in the world, with nearly 1.3 billion mobile users. Moreover, in a country with unequal development regarding regions and […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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