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Shiny Cheng, CEO & Founder of Shinijia speaks with Matthieu David about the current situation of co-living apartments renting industry. In this episode, Shiny talks about the business model of the Shinijia business, an apartment renting business in China, the challenges it faces and also the future of the business

• 1:45 What’s the size of the business
• 7:15 The business model of Shinijia
• 8:57 How much does the company charge for commissions from renters
• 10:50 What service does the company provide and its value proposition
• 13:35 How does the company get its clients
• 25:12 The breakdown of the function of the team
• 26:36 Challenges the company faces
• 30:50 What specific challenges does the company face in terms of regulations
• 37:58 How to learn from the failure at the beginning phase of the business
• 39:56 The functions of the first person the CEO hired
• 40:39 How does the CEO assess good management
• 43:43 How to build, define vision and culture
• 49:26 What kind of contract does the company sign with their clients
• 50:35 The life motto and the personal life experience of the CEO
• 58:31 The next step for Shinijia and the CEO herself

🔖 Chinese rental housing market, a more complicated market than it seems

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China paradigm is a China business podcast sponsored by Daxue Consulting where we interview successful entrepreneurs about their businesses in China. You can access all available episodes from the China paradigm Youtube page.