Retail & distribution strategies (4/5): implement online strategy in China

Home / Retail & distribution strategies (4/5): implement online strategy in China

Implement online strategy in China

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Set-up the tools to be visible online: SNS strategy, Chinese Internet presence, Sentiment analysis,  competition analysis online. Daxue Consulting has developed tools to monitor the web and to assist you to implement online strategy in China.
SNS strategy: Social networks are essential to build a communication. People follow your feeds and you can inform them of your new services or products.
–Set-up of the equivalents to Twitter and Facebook in China: weibo, renren, kaixin,
–Animate the SNS tools to drive traffic and test the strategies,
–This is a cost effective way to test your strategies in a real environment.
Chinese internet presence: Daxue can build a presence on the internet in China.
–Set-up a website
–Optimize the ranking of the website (SEO)
–Presence on Baidu Tieba, Baidu Zhidao, Baidu Baike, etc …
Sentiment analysis: Daxue Consulting is able to analyze the sentiments on your products.
–Tool to collect the sentiment on your key words
–We differentiate positive and negative sentiments
–Analysis and executive summary
Competition analysis online: The aim is to track your competitors online. Daxue will make it possible to get in a nutshell all the activity of your competitors.
–Analysis of the competition online
–Report built and summed up in a PDF
implement online strategy ChinaDaxue Consulting_China entry
For more information on Retail in China
See also Market research China / Consulting China / Branding China / Online survey China

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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Subscribe to our Newsletter

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
  • Daxue Consulting Shanghai, Room 504, 768 Xietu Road, Xuhui District, Shanghai, China 上海黄浦区斜土路768号504室
  • Daxue Consulting Hong Kong, Unit 603, 6/F, Office Tower 1, Admiralty Centre, 18 Harcourt Road, Admiealty,  Hong-Kong 香港中環区夏悫道18号海富中心1幢6楼603室
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