Retail & distribution strategies (3/6): implement a strategy

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Implement a strategy in China

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In order to help you to make the right decisions and choices during the implementation, Daxue has built tools to help you implement a strategy in a always moving environment.

Point of Sales establishment: Daxue Consulting is making it easy to establish your points of sales.

– Pictures of competitor’s POS so that you can get an overview of the tastes and the common practice wither in order to disrupt, either in order to copy
– Pictures of successful POS so that you will see what is a successful point of sales in China and get inspiration,
– Sourcing of their providers. Daxue Consulting will look at the providers which provide them the material for their POS,
– Overview of their marketing: collection of their leaflets, advertisement (online and offline), recruitment ads over one year,
– Pricing of suppliers to get an idea of the accurate investment.

 

Tracking your competitors: Daxue Consulting helps you know what your competitors are doing through a report every week or every 2 weeks. Reactivity and flexibility are the core values of Daxue.

– Advertisement: Which ads have they done and do they do? What ads have worked and failed?
– SEO: Which SEO strategies do they have?
– What are their strategies online and offline?  Are they synchronized and how?

 

Network analysis: Daxue Consulting is aware of the importance of networks at the beginning of any business and helps you build your networks through smart and effective data-mining as well as analysis.

– As the beginning of any business relies first on the close networks, it is essential to know how to target them,
– Screening of the activated networks for previous competing businesses (Koreans, French, Germans, etc),
– Listing of the main events / gatherings of communities in Beijing,
– Strategy to target the events / sponsors / messages.

 

Communication tools: Daxue Consulting is able to make a list of the tools to use in order to communicate effectively: magazines, ads, leaflets, sponsors, etc.

– List of pricings for advertisements in magazines, on the internet, newspapers, etc.
– Previous tools activated by competitors,
– Analysis and executive summary.
Daxue Consulting_implement a strategyDaxue ConsultingFor more information on Retail in China
See also Market research China / Consulting China / Branding China / Online survey China

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Daxue Consulting is a market research company providing tailored strategic advisory, fieldwork solutions & full-length reports on your market of interest.



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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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Ever access trading owns 博圣轩投资顾问有限公司上海分公司

Subscribe to our Newsletter

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
  • Daxue Consulting Shanghai, Room 504, 768 Xietu Road, Xuhui District, Shanghai, China 上海黄浦区斜土路768号504室
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