Daxdigital

Daxdigital put a specific attention on:

• Tight management of inventory with an objective of 0 stock through flash sales, bertering, cooperations, international markets
• Optimized costs of client acquisition through multi-channel approach
• 3-month plan (marathon) within a 3-year plan with weekly sprints for each product segment long the product life as well as the company life
• Constant optimization through 3-month plans and weekly execution sprints
• Lean business approach
• Long-term branding and communities around products and brands aiming at building wealth and long-term assets for the brand

Lets take one example: a childrenswear brand in New York wants to develop its online sales in China. 

Daxue Consulting answers this need by providing a thourough audit of the brand on the Chinese Internet and of the working assumptions of the competition and the identification of trends and main client acquisition leverages through big data analysis on Baidu, Wechat, Douban, Weibo, Tmall, Taobao, JingDong, 1haodian.

Then, Daxue Consulting will work in-house or with reliable and long-term partners on the setup of the digital market operations of the client, including the building of assets (website, e-shop, WeChat account), the indexation of the brand on Chinese platforms or communication material.