China Entry Strategy – Construction

Project: China Entry Strategy 

Description: The client is a European company specialized in height safety equipment. The group is present in many countries, including Australia, USA, and countries in Asia, but has not entered the Chinese market yet. With plans of expanding to more countries, the client is now looking to move forward with the Chinese market. In order to understand the complex local environment, the group contacted Daxue Consulting to investigate the Chinese height safety market, understand its distribution networks, potential clients, and related cost of running an operation in China.

Output: Daxue Consulting conducted a thorough research of the BtoB height safety equipment, including identifying and screening potential partners, and forecast costs and cash flows of the first 3-year operation in China.