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10Aug

Tech weapons in China

Daxue Consulting has created many tools to help businesses collect data, analyze the environment, organize their business. As a young and dynamic firm, we are ourselves intensively using new generation tools, softwares, codes and APIs but also build tools for you to make your business better and better. These technological tools aim to enable our customers […]

10Aug

Market Research in China

Daxue Consulting regularly processes research on the Chinese market and marketing strategy in China, including image analysis, focus groups, store-checks, analysis of consumption habits based on our data and on-demand data-collection. These market research projects aim at empowering our customers with an as exhaustive as possible vision to know how to sell, and to provide access […]

05Aug

The retail industry in Changchun

After the Reform and opening up, the retail industry in China has developed a lot as well as in Changchun. From Zhuozhan, Wal-Mart, Carrefour to some small supermarkets. During the first half year, the whole city’s total retail sales have reached 224.741 billion yuan. An increase of 15.6 percent, 1.2 percentage points above the national […]

05Aug

Companies in Heilongjiang Benefit from Benign Competition

As a large province in the northeast of China, Heilongjiang province has many companies, which are state-owned, civilian-run, joint venture and overseas-funded. The fields reached by these companies are wide and comprehensive. Asked the most famous company in Heilongjiang, the natives must tell you the Harbin Pharmaceutical Company (Figure1), Harbin HaFei Automobile Industry Group (Figure2) […]

05Aug

Retail & distribution strategies (3/6): set up a strategy

Once the data is collected, the aim is to set up a strategy, the strategy depends on the first 2 parts of the retail & distribution methodology. It also involves a business plan, the allocation of investments,  an analysis of all the options, location checks. Diagnostic Flow Chart (multi-choices options). Daxue Consulting is listing the […]

05Aug

Retail & distribution in China (2/6): test your products in vivo

Once we have performed an extensive research on competitors’ past experiences and the internal processes in your company, we test the products on the market through the following steps. –Qualitative interviews with opinion leaders and targeted customers, –Focus groups with potential customers , influencers (third parties) and opinion leaders, –Distribution Water-Tasting : establish first contact […]

01Aug

2012 report on the Chinese economy by the IMF

The economy seems to be undergoing a soft landing, though global headwinds are increasing. Growth is expected to moderate to around 8 percent this year and inflation to drop to 3½ percent. Meanwhile, a political transition is underway. Focus. The economy has been slowing partly as a result of policy action to moderate growth to […]

01Aug

The situation of retail in Wu Han (China)

In recent years, the economy of Wu Han has developed quickly. As the amount of people who hunt for jobs in the city grows, the retail industry also expands, especially in the area of department stores and supermarkets. Wu Han has three parts, Wu Chang, Han Kou and Han Yang including 13 districts. Han Kou […]

23Jul

Market Study on The market of Laptops in China

1. Market overview In 2011, with the impact of the downturn of the economic environment in the overall market, and the tablet PCs, smart phones and other mobile terminal devices with similar functions, the Chinese laptop market sales still increased compared with 2010, but growth was slowing down even if there was a large number […]

Market research: German companies in China
23Jul

Market research: German companies in China

The German economy is the leader of the European economy; the successful companies and the abundant capital establish Germany as a stable foundation of international investment. Since the reform and opening policy, German companies have achieved a lot. By 2011, the number of German companies in China reached 7000 and the amount of investment exceeded […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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Subscribe to our Newsletter

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
  • Daxue Consulting Shanghai, Room 504, 768 Xietu Road, Xuhui District, Shanghai, China 上海黄浦区斜土路768号504室
  • Daxue Consulting Hong Kong, Unit 603, 6/F, Office Tower 1, Admiralty Centre, 18 Harcourt Road, Admiealty,  Hong-Kong 香港中環区夏悫道18号海富中心1幢6楼603室
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