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Top Foreign Cosmetic Brands in China
26Feb2016

Top Foreign Cosmetic Brands in China

China’s cosmetics market has still some great potential, with the two major driving forces that are the growing Chinese household incomes and the increasing pursuit of personal. China’s skin care […]

Fitness Industry in China: What are the Trends?
25Feb2016

Fitness Industry in China: What are the Trends?

Throughout 2015, fitness has become a hot topic in China. The rise of square dance brings a healthy lifestyle for the elderly generation after the retirement. National fitness has become […]

Is Carrefour in China Implementing the Right Marketing Strategies?
23Feb2016

Is Carrefour in China Implementing the Right Marketing Strategies?

Carrefour in China  Carrefour SA is the second largest retailer in the world. Since 1995, the French supermarket chain Carrefour SA launched its stores in China and now operates 238 […]

Infant Formula Market in China: Does New Zealand Still has an Advantage?
22Feb2016

Infant Formula Market in China: Does New Zealand Still has an Advantage?

Infant Formula Market in China New Zealand is the world’s largest supplier of milk powder. Fonterra brand controls nearly 1/3 of the world’s dairy trade. As the world’s largest importer […]

Market Study: Shiseido in China
19Feb2016

Market Study: Shiseido in China

Shiseido is one of Japan’s largest cosmetics manufacturer that has been in operation for centuries. With strong growth in domestic and international markets, particularly in emerging countries such as China, […]

How Do Chinese People Lose Weight?
17Feb2016

How Do Chinese People Lose Weight?

Chinese People Lose Weight in Different Ways According to Chinese medicine, eating a lot of acidic foods, spicy and bitter one are beneficial for your health because those foods are […]

Chinese Millennial’s Conspicuous Consumption
15Feb2016

Chinese Millennial’s Conspicuous Consumption

The incredibly rapid economic growth, the cultural changes, and the social transformations occurred with the opening of the market have created a unique Chinese youth generation. Unlike previous generations in […]

The Saturation of the Smartphone Market in China
12Feb2016

The Saturation of the Smartphone Market in China

The Saturation of the Smartphone Market in China Pushes Firms to Produce Premium Devices China, the world’s biggest smartphone market, is showing clear signs of saturation of the smartphone industry. […]

How does Chinese Tourists Travel: Location Choices & Reasons
11Feb2016

How does Chinese Tourists Travel: Location Choices & Reasons

Chinese tourists: the foreign destinations’ market yet to be saturated International destinations are experiencing an increased interest from the Chinese tourists. An increasingly higher number of Chinese are spending their […]

Coffee Market in China: “Smell the Coffee”
09Feb2016

Coffee Market in China: “Smell the Coffee”

Focus on the Coffee Market in China Wangjing, an area in the northeast of Beijing, is one of the biggest Korean districts in China. It is known for its mixture […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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