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Facts you need to know about the Luxury and Fashion industry in China
08Jun

Facts you need to know about the Luxury and Fashion industry in China

The luxury industry in China is on the rise. Hu Yuwan, a project manager at Daxue Consulting, explains: “In 2013, luxury lost popularity due to the anti-corruption policy. Especially, in the north of China consumption strongly decreased. Now, however, since the Chinese middle-class with increasing per capita income is rising, and also due to a […]

VR/AR Research in China Could Mark the End of Costly Physical Prototypes
26Apr

VR/AR Research in China Could Mark the End of Costly Physical Prototypes

The Chinese virtual reality industry is developing faster than anywhere else. Daxue Consulting estimates the Chinese market at 8.5 billion dollars in 2025. In comparison, in 2016, it accounted for about 860 million dollars. Virtual reality (VR), though existing for decades, now enters whole new dimensions of insights in various industries. Virtual reality had been […]

Weekly News Selected by Our Experts
24Apr

Weekly News Selected by Our Experts

1. China’s $8.5 Trillion Shadow Bank Industry Is Back in Full Swing China’s shadow banking is back in full swing, an unintended side effect of the government’s campaign against financial leverage, which has curbed traditional lending and squeezed bond financing. The most popular forms of shadow banking, according to PBOC data, are so-called entrusted loan agreements and […]

User-Centered Design in China
07Apr

User-Centered Design in China

Who wants to employ a smart strategy for sustainable business success in China? User Experience (UX) Research encompasses many investigative methods used to gain insight into the design process and consumer’s interaction with it. User experience is all about the design of a product or service to fit the needs of the users. “Knowing the […]

Discover how to create an exceptional user experience: UX Research in China
06Apr

Discover how to create an exceptional user experience: UX Research in China

What is User Experience (UX) Research? User Experience (UX) Research, sometimes also called Design Research, is an umbrella of a broad range of methodologies focused on the needs of users, it is all about the design of a product or service to fit the needs of end-users. The most common area where UX research in […]

Mobile Payments Become New Norm in China
21Mar

Mobile Payments Become New Norm in China

In the country’s eastern megacities, using smartphones to pay at the grocery store is completely normal. Due to the e-commerce boom and the infrequent use of bank cards, the habit of online payments in China has spread quickly. This type of transaction can be performed by a computer or a mobile phone. But Chinese people […]

Smartphone Addiction in China: Can Media Advertisements Rescue Chinese “Phubbers”?
06Mar

Smartphone Addiction in China: Can Media Advertisements Rescue Chinese “Phubbers”?

Smartphone Addiction in China: With the second highest average time spent using smartphones, China is looking to advertising to solve this addiction to technology. Is smartphone addiction curable? Young Chinese have become some of the worst offenders of phubbing (a new word that combines phone and snubbing). This is mainly due to China’s high levels […]

Food industry: Franchise a brand in China
19Jan

Food industry: Franchise a brand in China

During the 1990s, Chinese consumers flocked to Western fast-food chains, drawn to them by their features, such as clean bathrooms and air-conditioning —at that time a novelty in China. But since then, fast-food restaurants like McDonald’s and KFC have struggled against increasing competition from a boom in Chinese fast-food restaurant chains and a shift toward […]

05Jan

Our partners

Over the year of its development, Daxue has positioned it’s business consulting group as a leading provider of solution for international businesses operating – or willing to work – in China. We also pride ourselves to support initiatives favoring China-based entrepreneurship and knowledge sharing.                         […]

Discover Daxue’s team: Shawn Lou
16Nov

Discover Daxue’s team: Shawn Lou

“Chance favors the prepared mind.” Can you introduce yourself and your background? I was born in China, and at 18 I moved to the UK to continue my high school studies. I graduated from the University of Sussex with a degree in Accounting and Finance. During my undergraduate studies, I gained some working experience in the […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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