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Bicycle Market In China: Shifting Gear for Future Growth
30May

Bicycle Market In China: Shifting Gear for Future Growth

To know more about the Bicycle Market in China, contact us at dx@daxueconsulting.com In recent 30 years, China has changed far more than the West has. Regardless of the abandoned structures of communism, China retains a heavy measure of state involvement in the economy. Today’s China has been stuffed by rapidly modernizing mega cities with […]

The Most Popular Foreign Food among Chinese Consumers
24May

The Most Popular Foreign Food among Chinese Consumers

To know more about China’s market, contact us at dx@daxueconsulting.com  This article reveals the most popular foreign food among Chinese consumers and introduces them per country. Chinese consumers continue to prioritize material goods like clothes but are allocating more of their income to lifestyle services and experiences such as food experience and discovery. Through a […]

Product Placement in China: Why is it bigger than ever?
20May

Product Placement in China: Why is it bigger than ever?

Product Placement in China Product placement, (embedded Marketing or Brand Integration) consists of promoting products and other services in an indirect manner through TV and Film. In China product placement is high and on the rise, with many marketers opting to promote products through the use of  TV and film as it represents a unique […]

The Market of Dried Meat Bars in China
15May

The Market of Dried Meat Bars in China

To know more about the dried Meat Bars Industry in China, contact us at dx@daxueconsulting.com  China consumers have a preference for dried beef bars in the market of dried meat bars in China. Dried beef was originally the Mongolia exclusive delicacy. As early as Genghis Khan established the Mongol Empire, dried beef plays a very […]

Flash sales in China: An Impulse Driven Shopping Experience
04May

Flash sales in China: An Impulse Driven Shopping Experience

“Flash sale is a discount or promotion offered by an e-commerce business model which offers a single product for sale for a short period of time” (Dragan, 2013). This method provides consumers the opportunity to get a higher or more significant discounts for goods, as companies would like to maintain their optimum inventory level. Flash […]

The importance of Social Media in China
19Apr

The importance of Social Media in China

To get more insights about China, contact us at dx@daxueconsulting.com  China is known for its restrictions in related to the Internet and social media platforms. From an outside perspective, one may think Chinese people do not use social media on a daily basis. However, the opposite is true, China is a country where the Internet […]

Queue and Wait Marketing in China
02Apr

Queue and Wait Marketing in China

Queue and Wait Marketing and its implementation. There are many different types of marketing such as digital marketing, direct marketing, advertising, social marketing, and so on. Any means to reach out to consumers would benefit any organization greatly. This article will draw a quick presentation of the Queue and Wait Marketing in China. With various […]

Domestic Cleaning Robots Market in China: New Opportunities for Foreign Investors:
26Mar

Domestic Cleaning Robots Market in China: New Opportunities for Foreign Investors:

Domestic Cleaning Robots Market in China Current situation In 2015 New Year’s Eve, robots show in CCTV Spring Festival Gala embodied the rapidly developing robot industry in China. This is an emerging industry on which the Chinese government really focus on. According to a recent report from Daxue Consulting, the global market for cleaning robot […]

26Jan

Daxuestrategist

What is Daxue Strategist Daxuestrategist is deploying strategies for international companies  to penetrate and scale up presence, sales and brand awareness in China. THINK ABOUT IT     Setup adapted, agile and relevant strategy in China  Daxuestrategist works especially on: Business model generation and match with the market and product, Market sizing of the product […]

New Trends of China Beauty and Personal Care Market
31Dec

New Trends of China Beauty and Personal Care Market

This article is a summary of the perspective of views on Beauty products and Personal care in China. The most critical factor is that Chinese women in big cities are crazy about their beauty. And though men in China are still not interested in making themselves look handsome, they are keen on how their wives […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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