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Il franchise del marchio in Cina nell’industria alimentare
13Feb

Il franchise del marchio in Cina nell’industria alimentare

Durante gli anni Novanta i consumatori cinesi si accalcavano nelle catene di fast-food occidentali, attratti da caratteristiche all’epoca delle novità per la realtà cinese, come i bagni puliti e l’aria condizionata. Da allora i ristoranti fast-food come Mc Donald’s e KFC hanno combattuto contro l’aumento della competizione interna dovuta al boom delle catene di fast-food […]

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Daxue consulting é una società che realizza ricerche di mercato e strategie di marketing in Cina. Fondata nel campus dell'Universita di Pechino nel 2009, Daxue Consulting é molto radicata nel mercato cinese ma ha anche un team e una visione di stampo internazionale. La società ad oggi ha uffici a Pechino e a Shanghai e il suo staff é composto da project managers cinesi di formazione internazionale e giovani stranieri con formazione cinese.





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Ever access trading owns 博圣轩投资顾问有限公司上海分公司

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Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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