Comments on: Understand the drinking culture in China https://daxueconsulting.com/understand-drinking-culture-china/ Strategic market research and consulting in China Sun, 01 Dec 2019 08:23:06 +0000 hourly 1 https://wordpress.org/?v=5.4.2 By: Shifting Demand in China's Beverage Market | Mersol & Luo https://daxueconsulting.com/understand-drinking-culture-china/#comment-66115 Sun, 01 Dec 2019 08:23:06 +0000 http://daxueconsulting.com/?p=35377#comment-66115 […] of alcohol per year. Due to the health and wellness trend, sales of premium non-alcoholic and low-calorie beer and spirits are rising. Consumers are also purchasing lighter, sweeter and fruitier wine […]

]]> By: Selling a Premium Alcohol Brand in China - Mersol & Luo https://daxueconsulting.com/understand-drinking-culture-china/#comment-65989 Fri, 21 Jun 2019 07:44:13 +0000 http://daxueconsulting.com/?p=35377#comment-65989 […] Chinese are also becoming more health conscious, hence the rise in sales of premium non-alcoholic or low-calorie beer and distilled […]

]]> By: The Booming Non-Alcoholic Beer Market in China - Mersol & Luo https://daxueconsulting.com/understand-drinking-culture-china/#comment-65980 Thu, 13 Jun 2019 00:24:35 +0000 http://daxueconsulting.com/?p=35377#comment-65980 […] influenced by the consumers’ health and wellness considerations. The Millennials, who drink beer more than other alcoholic beverages, are seeking wholesome and less calorific options. Companies have […]

]]> By: Foreign flavors: How Chinese taste for wine spills into how they travel - Shake to Win | Let a new China get to know you https://daxueconsulting.com/understand-drinking-culture-china/#comment-65926 Fri, 12 Apr 2019 08:31:46 +0000 http://daxueconsulting.com/?p=35377#comment-65926 […] As the young Chinese become more familiar with wine, the same curiosity and higher spending power that propels them to international adventures lead them to want to discover wines from the countries they visit. While they continue to appreciate what they know, they are also ready to taste something new: according to Daxue Consulting, a China-focused consulting firm, 86% of Chinese millennials are willing to buy a bottle of wine they have never tasted. […]

]]> By: Mr Baijiu https://daxueconsulting.com/understand-drinking-culture-china/#comment-65373 Sun, 16 Dec 2018 22:26:40 +0000 http://daxueconsulting.com/?p=35377#comment-65373 Hi, I have been experimenting with baijiu for the last three months or so. Baijiu, pronounced “bye-joe” literally means “clear liquor,” is a category of at least a dozen Chinese liquors with a defining quality that is common to all premium baijiu is the ABV of 50% plus. Its a bit too strong and pungent for my palate. I have found it really is great as a cocktail mixer some brands more so than others. https://www.baijiublog.com/ has a good in-depth selection on cocktail recipes here https://www.baijiublog.com/baijiu-cocktails/#Baijiu-Cocktails-1

In my opinion it mixes better with citrus flavors but everyone has their own preferred taste. Enjoy!

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