Comments on: Market research: Coffee market in China https://daxueconsulting.com/coffee-market-in-china/ Strategic market research and consulting in China Thu, 21 Mar 2019 08:25:55 +0000 hourly 1 https://wordpress.org/?v=5.4.2 By: lovechina https://daxueconsulting.com/coffee-market-in-china/#comment-700 Mon, 25 Mar 2013 04:35:00 +0000 http://daxueconsulting.com/?p=1300#comment-700 Actually, I though Costa Coffee was Chinese … there are so many Costa Coffee shops in China. Much more than in Germany for instance. I am also surpsied UBC coffee is Taiwainese. Why Starbucks and Costa are so much more succeesful than UBC ? Taiwanese should be better than Americans to understand the Chinese market. Moreover, personnally, I find Starbucks and Costa not that good and very expensive !

]]> By: Daxue Consulting https://daxueconsulting.com/coffee-market-in-china/#comment-699 Mon, 25 Mar 2013 04:28:34 +0000 http://daxueconsulting.com/?p=1300#comment-699 In reply to francoise.

Thanks for your comment. Nespresso has indeed marketed its brand even at a higher level in China than in other countries.

]]> By: francoise https://daxueconsulting.com/coffee-market-in-china/#comment-698 Mon, 25 Mar 2013 04:23:00 +0000 http://daxueconsulting.com/?p=1300#comment-698 Thanks for your article. It is very interesting. I remember a friend of mine working at Nespresso. They marketed Nespresso as a luxury brand in China. In order to differentiate from tea, they wanted to simply make coffee a high-end product, not a commodity. And tihs was successful ! We can see how Starbucks, Costa Coffee are doing well in China.

]]> By: Daxue Consulting https://daxueconsulting.com/coffee-market-in-china/#comment-697 Mon, 25 Mar 2013 04:19:58 +0000 http://daxueconsulting.com/?p=1300#comment-697 This was a mistake, the translation is “petite bourgeoisie”

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