市场研究

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DX Consulting 长期对欧洲和中国市场，和这些市场上的营销策略进行分析，包括形象分析，通过我们的数据和可定制的数据收集项目的结果而得到的消费观分析。我们也可以根据校园内部大量可使用的信息库进行分析。

这些项目旨在使我们的顾客详尽的了解该如何销售，并给他们提供目标国的销售网络的信息。项目经理的建议将会是极具可行性包括内容：联系人，筛选，消费习惯。

市场研究的主要方法

DX consulting 会运用不同的方法记性市场研究，包括：

  • 通过网络进行信息收集（如baidu，google，其他专业平台），通过杂志进行收集（专业领域，竞争者调查，媒体竞争方案）
  • 与该领域的专家定性面谈：顾问，教授，专家，
  • 商场调查，聚焦小组会谈，基准比较，感情分析
  • 通过多种方法与竞争对手进行面谈，交流
  • 与潜在客户，竞争者，客户进行定性采访
  • 内部文件综合归纳 等。

市场调查的最终报告

根据市场调查的结果，我们将给与建议和一些文件报告，尤其是：

  • 强调行业趋势的数据，这个是一个成功营销方案的重要元素。
  • 外部标杆对比：重点对比营销战略
  • 市场营销组合：价格，本土化，销售点等。
  • 总结提要会具体分析竞争对手的战略，之前开展的市场推广活动。
  • 供应商的选择推荐等。

一些可做为参考的市场调查项目

DX Consulting 最近进行了以下几个市场调查：

  • 给一个食品公司做了一份它竞争者的营销战略分析。
  • 给一个乐器公司做了一份西方国家高端竞争者的营销分析
  • 给工业界的一个公司做了一份最近三年的行业调查

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Daxue Consulting is a market research company providing tailored strategic advisory, fieldwork solutions & full-length reports on your market of interest.



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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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Subscribe to our Newsletter

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
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