Comments on: Branding China

By: Boost luxury lifestyle branding in China with AI technology

Boost luxury lifestyle branding in China with AI technology — Wed, 16 Oct 2019 08:52:34 +0000

[…] are fed with a large database, it not only saves employees’ working time but also makes the branding strategy more accurate. They are more accurate than humans in targeting potential customers and therefore, […]

By: Everything you need to know about running a French restaurant in China

Everything you need to know about running a French restaurant in China — Wed, 02 Oct 2019 08:44:25 +0000

[…] couple of restaurants in China to how to run a French restaurant in China successfully by building brand identity in China and the innovation in China’s wine […]

By: Entrepreneurs in China: An inside look at the translation industry in China

Entrepreneurs in China: An inside look at the translation industry in China — Wed, 14 Aug 2019 04:49:59 +0000

[…] they discovered that to develop translation service in China successfully, HI-COM needs to first establish a clear position in the language service […]

By: Entrepreneurs in China: A vision-driven startup for senior care in China

Entrepreneurs in China: A vision-driven startup for senior care in China — Tue, 09 Jul 2019 06:28:30 +0000

[…] Charles is facing. According to him, the most important thing is to define the right strategy for brand marketing in China with a clear value proposition. To identify the core benefits that HiNounou could bring to the […]

By: Understanding word of mouth marketing and lead generation in China

Understanding word of mouth marketing and lead generation in China — Thu, 13 Jun 2019 09:22:06 +0000

[…] help them get the most of SEM and SEO in China. They also have another segment of clients who need branding strategies. They provide a total solution for brands, including social media, PR, online PR, influencer […]

By: Interviewing entrepreneurs in China: What is brand DNA in China?

Interviewing entrepreneurs in China: What is brand DNA in China? — Fri, 07 Jun 2019 10:58:31 +0000

[…] China Paradigm interviewed Louis Houdart, the founder and CEO of Creative Capital, a creative branding agency in China. This episode of our China marketing podcast aims to understand the innovations and developments that Chinese brands are undertaking and the meanings of brand DNA in China and branding in China. […]

By: Interviewing entrepreneurs in China: Why is branding in China so unique?

Interviewing entrepreneurs in China: Why is branding in China so unique? — Wed, 05 Jun 2019 09:34:35 +0000

[…] China Paradigm interviewed Qin Guo, managing partner and founding member at BSUR Shanghai, to understand what does branding in China mean, how to grow a successful brand in China compared to the West and what are the essential things people need to know when talking about branding in China. […]

By: China Focus - Is the medical devices market China's "next big thing?"

China Focus - Is the medical devices market China's "next big thing?" — Mon, 24 Sep 2018 22:06:59 +0000

[…] with robust relationships with key institutions and other relevant stakeholders, will enable foreign firms to better […]

By: Banned! 6 Marketing Terms You Can’t Use In China | Hicom

Banned! 6 Marketing Terms You Can’t Use In China | Hicom — Fri, 15 Dec 2017 04:20:13 +0000

[…] are many articles available on the ‘sexier’ side of advertising in China (strategy, branding, social media, digital marketing, ecommerce platforms etc.) there is less information available on […]

By: Branding in China – audiblogeu

Branding in China – audiblogeu — Thu, 30 Nov 2017 12:04:21 +0000

[…] Branding in China will differ in several domains that are not usually covered in other countries, such as the name of your company, or what message it sends alongside your logo. Naming your company and translating the name, but the product or service it sells is an important first step in China. But it is not the last one. […]